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Legs, 2

Published/Aired: 
May 2016
 Legs, 2
 Legs, 2

Tags

Description

Launch campaign: “custom-made” approach to hair removal, full tailor made experience for the high class women.

Caption

Less is sexy.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Enrico Dorizza
Art Director: Raffaele Cesaro
Client Service Director: Zenia Zerbinati
Photographer: Paolo Franco
Illustrators: Martin&Rainone
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washiam's picture

Wow?

washiam
Activity Score 443
Art Director
ivan's picture

Wow with a question mark? My head is spinning!

ivan
Activity Score 6
Creative Director at Ads of the World
Rog's picture

We've all heard of the 'Brazilian'.
Ladies and Gentlemen...

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kre8's picture

yeah, the place where all the scam ads come from, right?

kre8
Activity Score 989
Copywriter
Angel-devil's picture

I have strong doubts in such "oomph"

Angel-devil
Activity Score 39
Copywriter
Stigset's picture

This is a bit gross....

Stigset
Activity Score 1454
Art Director
JTW926's picture

wasn't AnnaNas the company to lose weight?? why do they have hair removal products too?

JTW926
Activity Score 184
Art Director
Laurent's picture

i don 't get this. please explain

Laurent
Activity Score 279
General Manager at White Rabbit
jackblack's picture

Gives new meaning to the term shaving it "Brazilian".

jackblack
Activity Score 2362
Art Director
addyhoch10's picture

i wonder if these lines meet somewhere.

high class women will definitely love this ad.

*harrumph

addyhoch10
Activity Score 2592
Art Director
Alexandre's picture

I think, those are men legs. He just came out of Ananas wich is a "hairs removal shop" ( sorry i'm french).
Less (hairs) is sexy

Alexandre
Activity Score 55
Copywriter
ellehcimeo's picture

I give 5/10 for the shoes. I love those shoes!
And I prefer the line that the pantyhose makes than the hair here, it's much more sexy, because then there's the possibility of a garter belt.

ellehcimeo
Activity Score 3376
Art Director
Desi's picture

High class woman with low class shoes. tch tch.

Desi
Activity Score 1042
mrtalented's picture

i love the art direction. well done!

mrtalented
Activity Score 2171
Creative Director
klaussnow's picture

shes really got to be a monkey for a woman to have that much hair on the back of her leg...ditto, killer shoes :siiigh::

klaussnow
Activity Score 1645
Art Director |

... its already been done...

A. J. SMITH's picture

Body hair on women.

Not into that.

I like the ad though.

When we were kids, me and my mates found a magazine in a truck parked by the railway line, it was an adult magazine full of hairy women, so I guess some people are into that.

It scarred me for life. lol

A. J. SMITH
Activity Score 2822
Rog's picture

How about tongue hair, BG?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

A. J. SMITH's picture

Tongue hair? Isn't that the result of a liver infection or something.

Uurrghh. Tongue hair.

BUGGERS

A. J. SMITH
Activity Score 2822
ellehcimeo's picture

*shudders at the thought*
a whole new low. blech!

ellehcimeo
Activity Score 3376
Art Director
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