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Tug of War, Girl

Campaign
Agency Network: 
Published/Aired: 
May 2017
Legoland: Tug of War, Girl

Description

LEGOLAND Florida is a theme park designed for kids aged 2-12 years. With only a small age range for them to enjoy the park to its maximum potential, we created campaign that resonates with the insight every parent relates to - their kids are growing up and it is a matter of time before they get pulled towards their teenage lives.

Print advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.

Caption

Bring her before it's too late.

Advertising Agency: VML, New York, USA
Global Chief Creative Officer:
Chief Creative Officer, North America: Matt Lee
Creative Director: Harsh Kapadia
Associate Creative Director, Art Director: Gabriel Jardim
Associate Creative Director, Copywriter: Guto Monteiro
Senior Producer: Tamara Lund
Group Director, Client Engagement: Becka Vigorito
Supervisor, Client Engagement: Julia Mooradian
Illustration: Studio Nuts
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Highest Rated

Dzsoi's picture

I like it, but the age limits should be in the copy to make it easier to get.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

Art is good.

kleenex
Activity Score 58797
Web Designer/Developer
bobafett's picture

Nice concept.

bobafett
Activity Score 2322
Chief Creative Officer
Dzsoi's picture

I like it, but the age limits should be in the copy to make it easier to get.

Dzsoi
Activity Score 8611
Copywriter
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