Tug of War, Boy

Agency Network: 
May 2017
Legoland: Tug of War, Boy


LEGOLAND Florida is a theme park designed for kids aged 2-12 years. With only a small age range for them to enjoy the park to its maximum potential, we created campaign that resonates with the insight every parent relates to - their kids are growing up and it is a matter of time before they get pulled towards their teenage lives.

Print advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.


Bring him before it's too late.

Advertising Agency: VML, New York, USA
Global Chief Creative Officer:
Chief Creative Officer, North America: Matt Lee
Creative Director: Harsh Kapadia
Associate Creative Director, Art Director: Gabriel Jardim
Associate Creative Director, Copywriter: Guto Monteiro
Senior Producer: Tamara Lund
Group Director, Client Engagement: Becka Vigorito
Supervisor, Client Engagement: Julia Mooradian
Illustration: Studio Nuts
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