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TRICKY's picture

still didnt get the idea......... wtf are you talking about lego+ suicide |+tv +depression, +cholera,+drugs next thing is to use lego pieces as sex toys bleh bleh bleh can anyone explain?

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

john doe's picture

ivan, where was this published and who did it?

john doe
Activity Score 1571
Art Director
Guest's picture

what the f...

Guest
Guest's picture

nice, insightful!

Guest
Guest's picture

Hmmm.... I liked the ones with the naked ladies better..

And when i was small, i played a lot with Lego, i actually made space-age laser guns out of it..

Guest
Guest's picture

NICE !!!

very fresh way of putting it!!

pixel + lego bricks

Guest
Guest's picture
Guest
Guest's picture

These 'Lego for Adults' ads aren't actually ads. They're photos from the creative photographer Jean-Yves Lemoigne (http://www.jeanyveslemoigne.com/)

The lego-relation is just incidental.

Guest
Guest's picture

wow, strong idea!

Guest
Guest's picture

Hey... i have to love this because it's really fresh and nice.

From where?

Guest
Guest's picture

from your agency, sucker !!
Stop to pretend...

Guest
Guest's picture

yah..... want to join?

but you have to be good and metal winner. R u?

Guest
john ler's picture

Never saw any gold lion credited "Guest", sorry...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

a new way of looking at advertising toys. great work!

Guest
Guest's picture

interesting angle, nice excecution too !

Guest
Guest's picture

This has been done before. And by a student Named Elizabeth Alexander in the UK

Guest
TRICKY's picture

sorry didnt get it can anyone explain?

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

you shouldnt make too much advertising.

Guest
Guest's picture

the same way than last year's cannes grand prix...

Guest
Guest's picture

Is he shooting himself with a LEGO-gun?

Guest
Guest's picture

at first i was scared. wtf is this campaign? but then, after a few seconds i understood the amazing idea and brilliant point of view. maybe this gap between reading and understanding is the weak point of the campaign, but it's still brilliant. it announces Lego trademark and also makes us to think about our kids and television influences.

to understand the campaign, imagine yourself as a father or a mother... in this cholera era, depression era, we should think about what was wrong with our education to make us point a gun to our own heads, or using drugs and all. of course we are dealing with the common sense idea.

let's make a reverse engineering of the copy... i don't buy an education and clever toy (as Lego, and this is a true argument) and leave my kid with television programs. what'd my son become? maybe a suicide, a prostitute or a drugdealer. is that what i want? is that what we want?

although, i think this campaign'd be difficult to be approved by the client. if it is fake or not, we should think about this new point of view announcing a toy.

Guest
Guest's picture

Now. Someone is talking. Shame about myself.

NICE AD.... REALLY

Guest
Killer Kowalski's picture

Come on! I'll kill myself because I watch TV?!?!

Killer Kowalski
Activity Score 394
Copywriter
Guest's picture

Fantastic comment!!!

Guest
Guest's picture

I know! That's what's so great about being a guest - you can not only comment on your own work but also your own comments pretending to be someone totally different...

Guest
Guest's picture

So what you are saying is: if it's not for you, it's not for you?

Guest
Guest's picture

No, not at all!

Guest
Guest's picture

True.

Guest
Guest's picture

Kids shouldn't watch too much this campaign.

Guest
Guest's picture

Man isnt it amazing hw d ppl who create ads r d ones who kep posting "wow" posts abt dem...sad guys bt nobdyy...absolutely nobdy xcpt d bunch f u appreciate ur ads!!! It mus b soooooooooooo suckin na!!

Guest
A.G. Pennypacker's picture

Yes, this is brilliant from a creative angle but it does nothing to tell parents that Legos are fun. In fact they're pretty depressing. Where is the fun? Toy advertising should sell me on what's great about the toy. Not bum me out by bad-mouthing the competition. Not to mention keeping kids off drugs and stripper poles is one hell of a claim.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
izmild's picture

Agree! Lego is for fun. Where is the fun?

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

Woohoo! Jack Daniels made me put a Lego gun against my head. Blame my parents, blame my education, blame the f****** world. But not my own weakness..

Guest
john ler's picture

No, smart guy, just blame your optician... It's a Chivas bottle.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Gilsem's picture

LOL

Gilsem
Activity Score 80
Creative Director
Guest's picture

DWL (LOL in Jamaican)

Guest
Guest's picture

I think Lego does not need to tell parents that they are fun, cuz PARENTS KNOW LEGOS ARE FUN! It's just like chocolate... Legos is part of human history!

Guest
Guest's picture

Weak
Pretentious
Out of the target
Pictures not even intersting...
Lego deserves much better than this shit...

Oh and i don't work for this agency...

Guest
Guest's picture

not too crazy about the typeface though, but the idea is great.

Guest
teenie's picture

There's a teenager holding a gun to his head
The gun is pixelized
The tag says "Kids shouldn't watch too much TV"
And it's from LEGO

If you're trying to sell Legos, people, showing parents a kid about to blow his head off is probably the WRONG EMOTION to work with. If you're trying to say something else, I have no idea what that's supposed to be.

teenie
Activity Score 1894
Copywriter
Guest's picture

That exactly what I wanted to say. Maybe this ad works for something else.. but lego.. please.

Guest
Guest's picture

BTW: where's Shehzad? I miss him... And what about mr. Krautland? Are you on vacation?

Guest
Little-A's picture

This is crazy. The message is nice.. but for what target market. If I was a child and my mother saw me looking at these ads she'd ban me from ever playing with lego. I would love to see the brief for this campaign.

Little-A
Activity Score 38
McDonnell Haynes Ltd.
Guest's picture

This type of ad relies on proper media placement and wouldn't go into a children's publication. This ad is meant to target your mother and say, "Look, you could keep letting your kid watch TV, or shield them from all the vulgarity by providing them the alternative of playing with Legos."

It's a good idea. It relies on the same social anxiety of the award-winning "Don't Let their Batteries Die." Showing the alternative you leave children with when they can't use their toys. Granted that took a humorous approach, and this takes a more serious route.

Sadly, as good of an idea this is, the entire thing is a complete failure for anything actionable in sales. There's too much shock value in the images without, as one commenter mentioned, appealing to the imagination and fun of the Legos product. How about instead of the legos censoring what's going on, they show a child building a positive scene while ignoring the image on television?

These ads display no ownable benefit. Unlike the award-winning ad leveraging toys which NEED batteries, ANY TOY or outdoor activity provides an alternative to TV unfit for a child.

This would be a more effective idea as a PSA of children watching TV not suitable for their age, because that's the ultimate feeling left with the viewer. "Gosh, my child could be watching this kind of stuff." Maybe a good product would be parent filter/controls instead.

It's creative, it's just not creating any sales.

--THE GUEST

Guest
teenie's picture

And creating sales is kinda the point of advertising.

teenie
Activity Score 1894
Copywriter
Guest's picture

is he suicidal because of his sweating problem?

Guest
Guest's picture

this is patently ridiculous and doesn't deserve this much feedback.

Guest
TRICKY's picture

still didnt get the idea......... wtf are you talking about lego+ suicide |+tv +depression, +cholera,+drugs next thing is to use lego pieces as sex toys bleh bleh bleh can anyone explain?

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Lego sex toys would be painful.

Guest
Pedestrian's picture

This is a great extension of the Lego brand. Whiskey. Suicide. Reminds me of the days I used to play with Legos.

Pedestrian
Activity Score 492
Guest's picture

you should not sodomize this ad like you´re doing, i think it´s an very interesting way to show a different angle and creativity from the brand.

Guest
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