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Tower

Campaign
Agency Network: 
Published/Aired: 
December 2007
Lego:  Tower

Description

Print advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.

Caption

Create the impossible.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Art Directors: Damjan Pita, Alexander Muesgens
Copywriter: Mathias Müller
Account Manager: Katharina Schablitzki
3DModelling: Soul Pix
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Highest Rated

Eureka's picture

oh. stealling ideas... and then building it in 3D and not with real lego??
not so good Jung von Matt...

look here. real ones:

http://studiozn.com/wpn/wp-content/uploads/2006/12/escher-lego-ascendi...

http://www.gravestmor.com/strips/escher%20lego.jpg

http://www.bergoiata.org/fe/Escher-lego/MC.Escher-Lego-belvedere.jpg

regards. they don`t rock. Escher does and only Escher!

Eureka
Activity Score 4
EupinDC's picture

Escher rocks, so do these.

EupinDC
Activity Score 49
August, Lang & Husak
LeeHarvey's picture

....

LeeHarvey
Activity Score 3045
Creative Director
sold's picture

if you forget Escher for one moment, you will see this ad just like nothing.

sold
Activity Score 3379
Copywriter
tipptapp's picture

This is one of the best works I've seen this (young) year! I would say, Cannes-winning!

tipptapp
Activity Score 133
Copywriter
tipptapp's picture

Correction: shame on you, guys! But it will win awards anyway...

tipptapp
Activity Score 133
Copywriter
Guest's picture

*lol* dream on

Guest
Eureka's picture

oh. stealling ideas... and then building it in 3D and not with real lego??
not so good Jung von Matt...

look here. real ones:

http://studiozn.com/wpn/wp-content/uploads/2006/12/escher-lego-ascendi...

http://www.gravestmor.com/strips/escher%20lego.jpg

http://www.bergoiata.org/fe/Escher-lego/MC.Escher-Lego-belvedere.jpg

regards. they don`t rock. Escher does and only Escher!

Eureka
Activity Score 4
theoneandtheother's picture

don´t get it ... can somebody explain it

theoneandtheother
Activity Score 113
work
Davosk's picture

Search for M.C. Escher on google.

Davosk
Activity Score 4811
Art Director
Jarne von Wolfsburg's picture

* * * * *

you had your winner. this won`t do it.

do you earn money with that client?

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

bluejeans's picture

Not bad, even it comes from Escher. Above all, this is an ad, not thesis.

bluejeans
Activity Score 28
Creative Director
Gutts's picture

I like it.

Gutts
Activity Score 40
ad agency
Django's picture

Pitschka ti materina, to je dobro!

Django
Activity Score 5
Tbwa
Monjet's picture

Mmmmm.... I've seen it on the internet a long time ago. Just google "escher" and you'll find the escher lego stuff. Check http://www.gravestmor.com/wp/archives/2005/12/12/lego-escher/ (posted in 2005!)

I know it doesn't have a lego logo, but... I think it doesn't need a lego logo.

Monjet
Activity Score 175
advertising agency
jenm's picture

got the same idea last year and I didn't think it was worth creating.
impossible is nothing? c'mon lego is a toy for kids to develop fantasy and imagination.
lego must not motivate kids to do impossible things. it must bring you closer to yourself. no matter if you just stick two stones together. if that's what you can do,
it's wonderful.

jenm
Activity Score 40
Other
Killer Kowalski's picture

They should at least put the escher-guy on the credits!

Killer Kowalski
Activity Score 394
Copywriter
linusvanpelt's picture
linusvanpelt
Activity Score 17
LeeHarvey's picture

Whaaaaaaat??!! James Brown is dead??????

LeeHarvey
Activity Score 3045
Creative Director
Andal's picture

LOL
_______________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

michelangelo_of_ad's picture

I am 25 years old, I still play with lego and I think these ads are brilliant!! :-)

"I have no friends, and don't want any." - Michelangelo

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

hoopla's picture

Just google "Escher" and "Lego". This idea is simply stolen,
like the skyscraper alphabet for Mercedes. How desperate
are these guys at Jungvonmatt to get awards? To publish
an ad like this for some econonomical reason maybe ok.
But it's a shame to write your name for someone elses
work in the credits. Yeah, thats to you Daniel Frericks,
Thimoteus Wagner, Götz Ulmer, Damjan Pita, Alexander
Muesgens, Mathias Müller.

hoopla
Activity Score 56
Copywriter
biabitch's picture

If they asked permission AND placed it in let's say an art magazine then i say this is great. especially the line.

But otherwise - stolen.

biabitch
Activity Score 298
saatchi
the_dejawoo's picture

So so.

the_dejawoo
Activity Score 98
Copywriter
Mr.Top's picture
Mr.Top
Activity Score 728
Eureka's picture

specially taking the SAME colors fromt the ones you found on google!! most escher scribbles were black and white. but those colors are the same! unbelievable. nice one jung von matt. can´t you do something fresh???

Eureka
Activity Score 4
Have Heart's picture

Once again a stolen idea. Shame on Jung von Matt.

Have Heart
Activity Score 922
Art Director
Houdini's picture

C'mon. How many ideas work with escher motives.

besides, I've seen so many award winning work out there inspired by comic books,
internet sites, cartoons, movies etc for so many years..
and for the real outrageous people out there:
calm down, it's just advertising.

after all it's a nice idea which is fun!

Houdini
Activity Score 26
Wolfgang's picture

would be great if it was not a rip-off! Otherwise nice copyline!

Wolfgang
Activity Score 151
Art Director
Mr.Abc's picture

Thats true. But i think there is a big difference between being inspired
and to copy. But this is a copy. Nothing more

Mr.Abc
Activity Score 50
niranjanhg's picture

good

niranjanhg
Activity Score 211

I am a student.

Marcel's picture

"The task is to create camaign for lego... hmmm... let's do the google search! BOOM Look what i found http://www.gravestmor.com/wp/archives/2005/12/12/lego-escher/ let't do the camaign!."

Anyway i really like these.

Marcel
Activity Score 38
Art Director
hoopla's picture

"The task is to win awards no matter how" - hmmmm... nice Lego idea
there! Already done by someone? Yes? Doesn't matter! Is Lego on our
clients list? No? Doesn't matter, too!

hoopla
Activity Score 56
Copywriter
Marcel's picture

"The task is to win awards no matter how"
Even if it means to "borrow" someone else idea to win? Create something, put it under your pillow and the next day see it as a winning piece with someone else name under it. COOL!

"Doesn't matter!"
IT DOES metter, a lot. It don't if they pay the autor and listed him. Did they? NO.

Marcel
Activity Score 38
Art Director
hoopla's picture

Looks like I have to work on my ironic skills.

hoopla
Activity Score 56
Copywriter
Marcel's picture

Looks like i have to work on my english ;) sry mate

Marcel
Activity Score 38
Art Director
hoopla's picture

Hehe, no problem. We're on the same side.

hoopla
Activity Score 56
Copywriter
Eightball's picture

Embarrassing for every copywriter and art director at jvm.
That's not the way they work.

Eightball
Activity Score 200
Marketing Manager
flavourfish's picture

Wondering if they asked him or not. It may seem they did because they actually did the illustration very much the same as his pictures on his site.. Blue roof, figures almost the same place etc..

flavourfish
Activity Score 125
Byavisen Bergen
COPYKiLL's picture

I knew that advertising is not about having ideas, I thought so far that it's about remixing or re-creating, but its about stealing. And those who steal mostly are the best agency in the world. Thats another proof! Envy from my side? Yes of course! Caus' everyone including me who visits the internet from time to time knows the originals, but I had scruples in making it! Damn. The last time I swear.

COPYKiLL
Activity Score 5
Copywriter
Guest's picture

Why dont you just calm down? It's just a few pictures. Besides, these aren't going to be Lego sets! Well, they should have put Escher's name in the credits to be fair...

Anyway, these are cool! Are they real or not?

Guest
Guest commenter's picture

terrible

Guest commenter
Guest commenter's picture

Lame.

Guest commenter
Guest's picture

kool who thinks it terrible get a life

Guest
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