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The Granny

Campaign
Agency Network: 
Published/Aired: 
December 2012
Lego:  The Granny

Description

Print advertisement created by Grey, France for Lego, within the category: Gaming.

Caption

Creativity forgives everything.

Advertising Agency: Grey, Paris, France
Creative Directors: Thierry Astier, Stephane Eynard
Art Directors: Laetitia Chrétien, Quentin Deronzier
Copywriters: Jean-François Le Marec, Dimitri Hekimian
Art buyer: Catherine Jarno
Photographer: Franck Malthiery
Production: LNB
Account Director: Laurence Cormier
Acount executive: Charlotte Huet
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Highest Rated

kleenex's picture

Concept is okay, seen much better lego ads before.

kleenex
Activity Score 58793
Web Designer/Developer
morse's picture

This execution is strange, but the other 3 are great.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

N17's picture

what morse said...

N17
Activity Score 475
Creative Director
kleenex's picture

Concept is okay, seen much better lego ads before.

kleenex
Activity Score 58793
Web Designer/Developer
artdirector.co's picture

Creativity beats hard work is a better insight.

artdirector.co
Activity Score 72
Art Director
Lisbon freak's picture

I'm not sure about the insight... Not as simple as other lego campaigns....

Lisbon freak
Activity Score 496
Creative Director at Toronto
certaintly's picture

yea i dont really get what theyre trying to say?
do kids who play with legos behave badly? do they need to be forgiven?

certaintly
Activity Score 3988
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