Bone

Campaign
Agency Network: 
Published/Aired: 
February 2011
Lego / Star Wars:  Bone

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for Lego, within the category: Gaming.

Caption

Lego StarWars
Make your own story

Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem
Photographer: Mariana Valverde
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jackmancer2017's picture

Haha this is fun. Goes well with the "Imagine" campaign.

I'm thinking though, Lego ads seem to be directed towards the parents of kids, not the kids itself, right? Am I wrong?

jackmancer2017
HappyHour's picture

Scam Lego ads, yes.

HappyHour
Activity Score 2381
jackmancer2017's picture

Why scam? Lego ads directed to parents might just as well work.

jackmancer2017
ivan's picture

I think he means it's made by students so it's probably not been ordered by Lego, nor it will run in papers. Although I don't think it matters. Thousands see it on sites like this, more than an average magazine.

ivan
Creative Director at Ads of the World
HappyHour's picture

Yep - but my mistake, I didn't notice it was student work.

HappyHour
Activity Score 2381
space's picture

Done. and done about 100x better. dont have the link, but taj mahal>>>space craft, etc

space
Activity Score 5
ivan's picture
ivan
Creative Director at Ads of the World
morse's picture

Very cute! :)

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davai's picture

The campaign from Leo Burnett is much better, but this one is quite good too, specially for a student work

Davai
Activity Score 618
Copywriter
Djenzie's picture

Love the "Make your own story" concept!
Great!

Djenzie
Activity Score 163
St. Lucas Institute Ghent
Hiperion's picture

Great word :)
Simply and nice...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
kleenex's picture

The whole set is great.

kleenex
Activity Score 57863
Web Designer/Developer
luispiter's picture

jajajaja good idea... good concept

luispiter
Activity Score 2756
comunication
Marlus Lau's picture

But this is so cool, the scenes tell what kids really do for fun. Could perfectly be real ads.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Letsgroove27's picture

Que bueno esta!

Letsgroove27
Activity Score 6
Copywriter
arke1's picture

Cool series! I like it, though not completely original...it really is the perfect combo, lego + star wars.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

jackblack's picture

Well done.

jackblack
Activity Score 2362
Art Director
Lazarus's picture

I love this. Great job. How can we hire you?

Lazarus
Activity Score 1536
Creative Director
diegomourao's picture

Thanks for enjoying!

diegomourao
Activity Score 4
Art Director
bakamono's picture

It is so easy and so true, when you play there is no limit to what you can do.

bakamono
Activity Score 1002

because therefore it is

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