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BBQ

Campaign
Agency Network: 
Published/Aired: 
February 2011
Lego / Star Wars:  BBQ

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for Lego, within the category: Gaming.

Caption

Lego StarWars
Make your own story

Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem
Photographer: Mariana Valverde
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Highest Rated

mrakamu's picture

Nowadays, Lego can be enjoyed for different targets, Mr. X. I'm agree with you about if some people haven't seen Star Wars films, but I'm still believing that Lego Star Wars could be enjoyed by everybody. What do you think?

mrakamu
Activity Score 914
Copywriter
mr.x's picture

I like these ads. But will the target audience get it? Assuming that the target audience are kids and maybe haven't seen star wars.

mr.x
Activity Score 998
Forsbergs Skola
Vingy's picture

i don´t think the target audience are kids, i think its more targeted to those kids fathers who grew up whit star wars. Also i don´t know you, but i have seen a lot of small kids who loves star wars, not because the original fils (sadly) but the new fils, new cartoons, videogames, etc.

Vingy
Activity Score 474
Copywriter at Advance
mrakamu's picture

Nowadays, Lego can be enjoyed for different targets, Mr. X. I'm agree with you about if some people haven't seen Star Wars films, but I'm still believing that Lego Star Wars could be enjoyed by everybody. What do you think?

mrakamu
Activity Score 914
Copywriter
mr.x's picture

Okay. There is a concept, and the concept is: make your own story. Meaning: tweak the real star wars story or change it completely. If you haven't seen star wars then you don't know the real story, yes? So, if you haven't seen star wars, then this ad doesn't say much, right?

I agree with you, that toys are toys and can be enjoyed by kids even if they haven't seen star wars, but if those kids are the target audience, then these ads should have been something completely different.

mr.x
Activity Score 998
Forsbergs Skola
Brainsoup's picture

With this kind of product (Star Wars' Lego Toys c'mon!) and this concept, the executions could be much better and more powerful

Brainsoup
Activity Score 110
Copywriter
Janae's picture

vader could grill on his mask. the ewok version is much better.

Janae
Activity Score 385
luispiter's picture

good... i love the concept

luispiter
Activity Score 2756
comunication
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