Agency Network: 
July 2012
Lego:  Spain


Print advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer
Designer: Daniel Zier
CG-Artists / CG-Photography: Matthias Christen, Florian von Behr, Faruk Heplevent, The Scope Digital Studio
Account Director: Marc-Olaf Duncker
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baliais's picture

Someone pls do something to the spammer

Activity Score 2602
Graphic Designer
ivan's picture

Taken care of ;)

Creative Director at Ads of the World
Feysless's picture

simple ...clever

Activity Score 2625
Art Director |

groovy baby!

Passaporteau's picture

And stolen!

I can't believe these creatives aren't fired.

Activity Score 156

Jogo do Bicho

Nike Diesel's picture

and the Cannes jury shouldn't be invited again.

Nike Diesel
Activity Score 13478
Art Director
jackcoooper's picture


Activity Score 93
Graphic Designer
Dr. Dockta's picture

clever copy!

Dr. Dockta
Activity Score 33
bate_palmas's picture

Did the original campaign win anything at Cannes? Does anyone know?

Activity Score 1423
gioborde's picture

This is the original campaign

Activity Score 1369
Art Director at LEO BURNETT |


JimCompton-Hall's picture

I think they won a silver lion in the press category.

Activity Score 60
Copywriter at Bournemouth University |


bate_palmas's picture

Surprised it didnt get gold...

Activity Score 1423's picture


There are better ways to find a job. This ain't it.
Activity Score 29
Creative Director
GrumpyArtDirector's picture

I loved the original campaign, and this is a very appropiate borrowed interest comeback. Bravo.

By the way, I think the original was Silver in Print and Gold in Outdoor.

Activity Score 832
Art Director
Passaporteau's picture

It should've won platinum in plagiarism.

Absolutely reprehensible.

Activity Score 156

Jogo do Bicho

dsklan's picture

cant get it, cannes jury is so bad informed, they give a lion to a completely stolen idea!!
it was exposed as a copycat in aotw few weeks ago, and at least cannes jury should read aotw...
otherwise i dont really blame the creatives for stealing ideas for the award shows, because these ideas are not paid by client, and it seems the fastest way to gather points... better than staying the whole night in agency

Activity Score 1908
Art Director at homeshop
Nike Diesel's picture

I'm flabbergasted as well.
Shame on the Cannes Lions jury. Pathetic if you ask me...

Nike Diesel
Activity Score 13478
Art Director
Passaporteau's picture

Shame on our industry for letting stolen, fake work even get PR. We should make more of an effort to call out these cheaters.

Activity Score 156

Jogo do Bicho

Nike Diesel's picture

No stars for stolen work.

Nike Diesel
Activity Score 13478
Art Director
kleenex's picture

I say this has been done before as well.

Activity Score 57557
Web Designer/Developer
Baggs's picture

Maybe I'm slow, but I don't understand the campaign. Can someone explain it, please?

Activity Score 2
C B 2 8's picture

Stolen from where? Is everyone referring to the campaign JvM did..
..cause if so, it's the same agency. Blame them for redo'ing the same campaign, but not for theft.

C B 2 8
Activity Score 8
Art Director at BBDO Toronto
Yro's picture
Activity Score 156
Art Director
Nike Diesel's picture
Nike Diesel
Activity Score 13478
Art Director
Yro's picture

Same Idea, Diferente execution. (Now do something Great and Original, Give Back the Lion).

The Simpsons Lego Intro (1:24)

Activity Score 156
Art Director
wave's picture

stop please with this campaign

Activity Score 476
peterklaus's picture

simple, i like

Activity Score 100
Art Director
Nicolas DENIS's picture

Xavi, Xabi Alonso, Torres, Iniesta and Casillas !

Nicolas DENIS
Activity Score 6
Art Director at Art Director
Roger Keynes's picture

So it IS the Euro 2012 finals teams. YESSS!!! I'm not stupid! :)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

almasnazeer's picture

I m bored of this.. Please come up with something new

Activity Score 157
Copywriter at St Aloysius College
spears ava's picture


spears ava
Activity Score 200
Xtina152's picture

Terrible how people are talking about something they dont know.
It's not stolen from another campaign. It is a copy from something a random posted in the internet, years ago.

It's nothing the creative can be proud of. But many of you guys have done something, and later realized, omg you have seen it before and didnt realized it, till someone showed you the original?!

Activity Score 2
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