Advertisement

Southpark

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.

Caption

Imagine

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer, Corinna Ernst
Account Director: Marc-Olaf Duncker
Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger
Post Production / CGI: The Scope
Log in or register to post comments

Highest Rated

sameman's picture

GOLD!

sameman
Activity Score 21
Art Director
abake's picture

Awesome.
Simply brilliant.

abake
Activity Score 1262
RMG Connect Colombia
jackmancer2017's picture

Brilliantly found visual indeed - but I do have a problem with this that it's not conveying the real USP of LEGO, which is that kids have their own imagination and creativity to make a story.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Abhishek Parikh's picture

Bravo.

Abhishek Parikh
Activity Score 568
NicoCiego's picture

Another great ad from Lego! kudos!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
somecopywriter's picture

Bee-ew-ti-ful!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
MicheleVirgilio's picture

big up for Lego. i like it

MicheleVirgilio
Activity Score 2617
Mammoths-Not-Dead's picture

- They killed Kenny!
- You! Bastards!.. )

Mammoths-Not-Dead
Activity Score 414
sameman's picture

GOLD!

sameman
Activity Score 21
Art Director
Mr. Green's picture

One of the best Lego's campaign ever.

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
bate_palmas's picture

Outstanding.

bate_palmas
Activity Score 1479
HDWR's picture

http://static.glotzmal.de/100_100_85180972_Lego_Simpsons_przez_Druppi_...

1.
take idea from the internet

2.
add logo

3.
present as your own.

HDWR
Activity Score 2
cannes_l's picture

DISGUSTING
Ctrl + C, Ctrl + V

cannes_l
Activity Score 112
Zekin's picture
Zekin
Activity Score 102
YJ's picture

Oh my God! They killed Kenny!

Cool ads.

YJ
Activity Score 375
Art Director
andylefty's picture

Really love these.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Great set...

kleenex
Activity Score 53951
Web Designer/Developer
Tagoartwork's picture
Tagoartwork
Activity Score 29
Art Director |

www.tagoartwork.com

chuckieT's picture

I have no respect for people who stick a logo on someone else's idea and still call themselves creative

chuckieT
Activity Score 680
Creative
jliopf's picture

Why do they need 2 copywriters to steal 1 idea?

jliopf
Activity Score 92
Creative Director at New York
chuckieT's picture

True. And the line "Imagine" isn't even new for Lego. So what did two writers do?

chuckieT
Activity Score 680
Creative
Olafski001's picture

People that ask what a copywriter did on campaign that is only visual, should not have the right to comment.

Apart from that: great campaign, bad bad bad luck for those creatives.
I don't think people would steal an idea and then send it to aotw
if they did: evil!

Olafski001
Activity Score 1193
Copywriter |
chuckieT's picture

If the visuals are stolen and there is no writing, then my question is a fair one. So don't try to declare who should have rights and who shouldn't, like this is the Belgian Congo.

And how can you think this could be "bad luck" for the creatives. The Simpsons visual has been recreated virtually block for block. It is far beyond the realm of coincidence.

chuckieT
Activity Score 680
Creative
bate_palmas's picture

chuckieT has a point. It does look very much the same

Bummer, I really loved this campaign 'til I read all this!

bate_palmas
Activity Score 1479
gioborde's picture
gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

david megart's picture

IS GOOD … BUT WHAT IF NOT PUBLISH THIS PIECE WITH THE TITLE “LEGO: SOUTHPARK” … YES, NEED A TEXT WITHIN THE PIECES AND NOT OUT. WHY I WOULD ASSUME THAT THEY ARE THE SOUTHPARKS?…JUST THAT. THANK!

david megart
Activity Score 25
Copywriter at mallorca
krautland's picture

ripoff. typical jvm alster bullshit.

krautland
Activity Score 3216
Art Director at erm... no calls please.
mertos's picture

nice

mertos
Activity Score 904
Creative Director
textpirat's picture

DONE

textpirat
Activity Score 272
Düsseldorf
lefauxcyclope@yahoo.Fr's picture
lefauxcyclope@y...
Activity Score 16
contrôleur de gestion freelance
olgamarb's picture

Astonishing !

olgamarb
Activity Score 70

olgaberceanu

iGenius's picture

It's magical. But if it's stolen I gave all credit to the one how first posted it on the Internet. You should be in advertising!

However, it's possible that a lot of people gets the same idea. It happens all the time.

iGenius
Activity Score 54
Copywriter at Pool Stockholm
Saikia's picture

Disappointed to see the exact replica of the simpsons ad in that internet picture...

Saikia
Activity Score 51
Creative Director at M&C Saatchi |

www.sanjeevsaikiaart.blogspot.com

Peter Frank's picture

Not today, no thanks

Peter Frank
Activity Score 532
narahyanfong's picture

Great series! very coolness!

narahyanfong
Activity Score 30
Art Director
Elpanda's picture

veeeery goood!

Elpanda
Activity Score 86
Art Director at Head of art in Nexus BBDO
花渣's picture

不知道用英文怎么说 。

花渣
Activity Score 8
花渣's picture

不知道用英文怎么说 。

花渣
Activity Score 8
MaximeGK's picture

Ridiculous, absurd.

1) Learn about PR and brand affiliation
2) Stick to more recognizable characters for kids and parents. ie: Stick to the Ninja Turtles. Parent's don't let kids watch southpark in general. Why the hell would you want to affiliate yourself to that?
3) Probably learn that there is more than the right spectrum of the ratings

MaximeGK
Activity Score 78
textpirat's picture

Doppelt geklaut also...

http://www.eugensuman.com/Dracik-Shrek-Smurfs-Turtles

"Published and sold before JvM's campaign hit the Internet."

textpirat
Activity Score 272
Düsseldorf
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement