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Sixties

Campaign
Agency Network: 
Published/Aired: 
December 2010
Lego:  Sixties

Description

Print advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Caption

Builders of tomorrow.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler
Account Executive: Monika Klingenfuß
Art Director Assistant: Franz Röppischer
Stylist: Frank Niedorff
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Highest Rated

FarFromFlorida's picture
FarFromFlorida
Activity Score 104
Copywriter
urvi's picture

conventional

urvi
Activity Score 89
Marketing Manager at india
KbxAds's picture

neigbour's child lol, bot have dark hair how did the son have blond

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Boby Smiley's picture

The usual for that time frame, the Postman.
;0)

Boby Smiley
Activity Score 94
Other
CuriousPencil's picture

No cohesion in the composition. Kid's looking out of shot at... what? Is the device supposed to look like a Star Trek communicator? This is sadly confusing, and makes me think it's the afterthought of the campaign. Should have just stuck with the windmills and left it there.

CuriousPencil
Activity Score 4225
Copywriter
FarFromFlorida's picture
FarFromFlorida
Activity Score 104
Copywriter
ZaboZaboZabo's picture

True. The idea is almost the same...
And, after all, LEGO it's always 100% fake.

ZaboZaboZabo
Activity Score 593
Art Director
mdb1974's picture

Not the same of the 06 idea. This series rocks. It's the key selling point for legos and it's true. Today's American innovators grew up on legos, now these same people are trying to figure out what toys to buy for their kids. Perfect.

mdb1974
Activity Score 411
Art Director
luispiter's picture

nice..nice.. nice

luispiter
Activity Score 2756
comunication
dadada's picture

nice concept

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Marlus Lau's picture

Hum...that's interesting!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Lazarus's picture

Funny.

Lazarus
Activity Score 1536
Creative Director
MidasTouch's picture

Lol! Their faces are cool!
:D

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture

I dont know if i prefer their faces, or the concept !
Their faces i think ;-)

Manoma
Activity Score 1108
Copywriter
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