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Seventies

Campaign
Agency Network: 
Published/Aired: 
December 2010
Lego:  Seventies

Description

Print advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Caption

Builders of tomorrow.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler
Account Executive: Monika Klingenfuß
Art Director Assistant: Franz Röppischer
Stylist: Frank Niedorff
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mikeelrapido's picture

Nice style

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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CuriousPencil's picture

Weakest in the series. And dangerous. Kids learn through mimicry. This potentially encourages them to stick things in light sockets. Very surprised this got past the client. And a shame because it buts a bad taint on an otherwise excellent campaign.

CuriousPencil
Activity Score 4225
Copywriter
Rabubi's picture

I'm not sure what is so dangerous about this. It's not as if she is putting a knife into a toaster.

Rabubi
Activity Score 560
Copywriter
CuriousPencil's picture

You've obviously never put your fingers in a light socket. I did as a kid and thought I'd learned to fly, the kick was so bodyslap.

CuriousPencil
Activity Score 4225
Copywriter
ZaboZaboZabo's picture

The client? Which client? I don't think this has a client....

ZaboZaboZabo
Activity Score 593
Art Director
mdb1974's picture

Perfect.

mdb1974
Activity Score 411
Art Director
luispiter's picture

can Lego only do that ... found its essence.. nice, congratulation

luispiter
Activity Score 2756
comunication
dadada's picture

this one doesn't work for me, weakest in the series as said.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Manoma's picture

What the is best ? Their face or the concept ?
I love !

Manoma
Activity Score 1108
Copywriter
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