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Rubik's Cube

Agency Network: 
Published/Aired: 
January 2008
Lego:  Rubik's Cube
Lego Print Ad -  Rubik's Cube

Description

Print advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Dörte Spengler-Ahrens, Arno Lindemann
Art Director / Photographer: Keat Aun Tan
Account Manager: Katharina Schablitzki
Image Editing: Florian Reckert
Production: Philipp Wenhold
Final artwork: Susanne Hermann
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Highest Rated

sumbody's picture

bad photo

sumbody
Activity Score 134
Art Director
simone's picture

Someone?

simone
Activity Score 187
Client Servicing
ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
supersupergirl's picture

ivan you are so right, exactly the same ad.

supersupergirl
Activity Score 294
Copywriter at JWT
Mr.Top's picture

DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE

Mr.Top
Activity Score 728
LeeHarvey's picture

There's something wrong with this 'rubik's cube'. First, the Lego-stones that are next to each other are not connected, only the ones on top of each other, so the cube would fall apart. Second; the real R.cube has different colors on each side, something that could never be done with Lego-stones. I get the message but I don't think it's a good ad. And indeed it looks a lot like the Horlicks ad.....

LeeHarvey
Activity Score 3045
Creative Director
TrainRunner's picture

maybe its glued together...kids like glue.

TrainRunner
Activity Score 225
Art Director
juliangray's picture

you are over analizing. the only important thing is that you see a rubiks cube, not a block of legos. thats where their concept "imagine" gets across perfectly.

too bad its already done.

juliangray
Activity Score 987
Art Director
LeeHarvey's picture

Okay Julian, I guess you're right, I got carried away a bit... It's an imagine-concept indeed. But done....

LeeHarvey
Activity Score 3045
Creative Director
djakuza's picture

na das war ja mal ein Griff ins Klo ;)

djakuza
Activity Score 517
Art Director
postman's picture

Das ist wahr. Auch deshalb, weil es gar keine quadratischen Legosteine gibt. Das mag etwas kleinlich scheinen, aber wenn es schon Werbung für Lego selbst ist, sollte das Produkt richtig abgebildet sein.

True. Even worse that there are no such square Lego blocks. It may seem picky, but as it is an ad for Lego itself, the product should be showed correctly.

postman
Activity Score 951
Other
kurtberengeiger's picture

I'm sorry, but what's the idea? Build toys with toys?

kurtberengeiger
Activity Score 7330
Copywriter
sumbody's picture

bad photo

sumbody
Activity Score 134
Art Director
Remote CD's picture

after all i didn't get the idea, someone please

Remote CD
Activity Score 6
Art Director
capywriter's picture

I guess you know Rubik's cube, no? A simple kind of brain train game... easy for some, hard for many ;) But Lego is meant for children, so this ad says playing Lego is good for the development (might be seen as creativity...) of kids.

As mentioned above, the blocks will indeed fall apart... but is that a problem? Dito for the colour remark.

capywriter
Activity Score 5512
Copywriter at Freelance
Dalbir Singh's picture

Funny how Horlicks is using Lego to explain an idea and Lego is using Rubik's cube. Who would Rubik's cube use? I thought Lego was with Ogilvy or are all these award winning brands free for all? (This one looks genuine tho).

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

magicscarf's picture

So?

And, the background doesn't look nice

magicscarf
Activity Score 21
Client Servicing
Simon Huke's picture

Who is the benefit?

Simon Huke
Activity Score 5
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