Green Brick
Description
The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind's eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes
I absolutely love the idea but in terms of the little story, it could have been written heaps better.
What Jaap wrote. Nice concept and absolutely lovely art direction. Plus I really love that there's no logo.
Yeah that little green dinosaur is really cute, captures your imagination, too bad he was caught in a really weird nightmare.
Excellent concept though.
love the logo in the Lego cube. :-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Even though I love the minimalist layout, I have to ask: 'Would kids really read all this?'
Target audience: parents. usu. adults.
message: you can utilize your kid's imagination instead of falling into existing patterns.
you can read more views here:
http://adsoftheworld.com/media/print/lego_red_brick under username: IsraelMallett or me, for eg.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I say - you and this IsraelMallett wouldn't by any chance be the same person?
well, I am from Israel & his name is Israel. This is where the similarity ends.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I really like the concept, but I agree with Jaap. It could've been written a lot lot better.
Use the lego block within the copy to suggest an element of the story. Just do SOMETHING.
The Jobless Writer
Will Think for Salary
Latest Collections
