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Fire-station

Campaign
Agency Network: 
Published/Aired: 
July 2006

Description

Print advertisement created by Saatchi & Saatchi, Singapore for Lego, within the category: Gaming.

Caption

Build it. Lego
Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Copywriter: Stuart Harricks, Roger Makak
Art Director: Stuart Harricks
Photographer: Dean Zillwood, Idc Photographers Nz.
Build it. Lego

Advertising Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Copywriter: Stuart Harricks, Roger Makak
Art Director: Stuart Harricks
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Highest Rated

ivan's picture

Just for you I'll find some more, I promise. ;)

ivan
Creative Director at Ads of the World
Axxl's picture

I love this campaign! Great stuff!

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http://www.lookatmyads.blogspot.com

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
Chris's picture

Yeah It looks like in Lewisham. Very simple and works better than the Cannes ads.

Chris
Activity Score 1935
Art Director
Jonny Lonestar's picture

This is not better than the cannes winner (as much as I don't want to defend the cannes winner) because it is telling me what to build... the cannes winner (without the title) leaves it open to interperetation... or even with the title allows me to imagine what might be under the surface... isn't creativity half the point of legos?

oh, and as I have said several times... no more lego ads. no more wonderbra ads and no more flat screen tv ads... yawny yawn yawn

Jonny Lonestar
Activity Score 282
Art Director
ivan's picture

Just for you I'll find some more, I promise. ;)

ivan
Creative Director at Ads of the World
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