Description
Print advertisement created by Miami Ad School, Spain for Lego, within the category: Gaming.
Unlimited possibilities
Art Director: Fernando Manso
Copywriter: Pablo Jove
this is really good. you dont need a copy. spoils the ad.
Quite really.
I disagree. I think it's so-so, and would be spoiled without the copy because you'd have no idea what the point they're making is.
there's a series of ad with modified logos, i'm afraid to miss the product while the real logo is absent.
Everybody is creative, be yourself.
logo omission isn't always sign of smartness, in this case, even if the brand is recognizable, it could be an ad for a company named "elgo" who decided to imitate lego's logo in order to communicate on multiple possibilities.
Everybody is creative, be yourself.
This would have been better if it was "OGLE" instead of "EGLO"...lol But Pablo probably doesn't know the word ogle
Actually, atb's suggestion would at least have led this to some destination. As it is, what are the unlimited possibilities? --Misspelling words? --Turning something that made sense into something that doesn't?
Simplicity is laudable. But this says three minute solution rather than true simplicity. Not good.
That's it.
A three-minute solution and a sloppy hack of the logo itself. The L is designed to be more oblique as the initial letter, but when it's moved, its oblique slant no longer works. The logo looks unbalanced. A really impressive piece of work would have rebuilt the logo to make it work with the new letter order.
yeah. "OLEG" and "OGLE" make sense. "EGLO" doesn't.
It's not about countless possibilities.
It's more about playing. fun.
fellas, what are you think about this prints?
http://newcreatives.com/
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