City shadow

Agency Network: 
August 2007


Print advertisement created by Y&R, Chile for Lego, within the category: Gaming.


creative building. Lego

Advertising Agency: E=Y&R, Chile
Creative Director: Carlos Trujillo
Art Director: JP Faúndez
Copywriter: Carlos Trujillo
Illustrator: Dennis "The Menace" Molina
Other additional credits: Keke Reyes
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Guest's picture

As far as I'm getting this right it's really lame. And the copy makes things just confusing.

andrej dwin's picture

obviously, all the creativity went into "building" :-)
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

adbox's picture

I like these, I think they're fun. And they look good.

Spanky's picture

nice idea. but it's the same ad 3 times.

Activity Score 4899
Jarne von Wolfsburg's picture

* * * * *

good idea. nice look. but the copdy could do more

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

Mecajet's picture

yeah. ouch. cool idea but that tag is more damaging than anything.

Activity Score 116
TRICKY's picture

if i had to use lego pieces i would have built a far more beautifull city

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

soulbearer's picture

For this one i would go for the copy as: "Lego. Play God"

nevertheless i kinda like 'em

Activity Score 213
Agost Carreño es mi lider's picture

super mala, super hecha, super trucha tu wea
aparte lego es de ogilvy, la mejor agencia de Chile

Agost Carreño e...
McGrot's picture

Obviamente tú no eres Agost Carreño, porque Agost es una persona que sabe mucho de publicidad, muy descente, muy inteligente y amigo mio. Y como tú no eres Agost Carreño, te informo que LEGO no es cuenta de Ogilvy. La próxima vez que uses el nombre de otra persona para escudar tu ignorancia, mediocridad, ego y falta de experiencia, hazlo con otro nombre.

PD: Si quieres te puedo dar un par de nombres para ponerte.

Activity Score 89
Art Director
mrtalented's picture

reminds me of Cannes winner of fertilizer from Ogilvy Bangkok

Activity Score 2171
Creative Director