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Big Bang

Agency Network: 
Published/Aired: 
April 2012
Lego:  Big Bang
Lego Print Ad -  Big Bang

Description

Print advertisement created by Ogilvy, Costa Rica for Lego, within the category: Gaming.

Caption

The Beginning

Advertising Agency: Ogilvy, Costa Rica
Creative Director: Nicolás Schumacher
Art Directors: Gerardo Valerio, Santiago Cardone, Juan Carlos Ramos
Copywriter: Nicolás Schumacher / Wooki
Illustrator: Gerardo Valerio
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Highest Rated

Fernando Montero's picture

Havaianas?

Fernando Montero
Activity Score 121
jackmancer2017's picture

It's interesting, showing the clean slate a collection of bricks offers - but I don't think this is the way.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
salil.sharma's picture

wow
Action Movie Promo

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

dearturki's picture

no idea in it.

dearturki
Activity Score 311
stewart76's picture

You've heard about Big Bang?

stewart76
Activity Score 234
ABear's picture

Luv it!

ABear
Activity Score 194
Creative Director at DDB hong Kong
kleenex's picture

cool idea.

kleenex
Activity Score 58669
Web Designer/Developer
Lip's picture
Lip
Activity Score 234
picopalqlea's picture

dont agree, looks like it but not the same product/concept. How many logos have you see build with squares or with red? they are many but not necessarily the same or a copycat.

picopalqlea
Activity Score 999
Fernando Fernandes's picture

O mundo seria bem melhor se tivesse um inicio assim! :D Belo!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
gonndo's picture

I don't know what to think...
The idea is great but the ad from Havaianas has the same resource...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

sacrilegend's picture

Gorgeous. Nice concept. But feels a bit off-brand, no?

sacrilegend
Activity Score 3394
Copywriter
Enduwolf's picture

I think y'all are reading into it a bit much – is this going to sell Lego? Probably not. Is it going to remind everyone how cool Lego is? Definitely.

Enduwolf
Activity Score 165
Copywriter at Advertising Energy Group
elyoshiro's picture

Cannes!

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Fernando Montero's picture

Havaianas?

Fernando Montero
Activity Score 121
MattValenzuela's picture

I've found this a really fine piece of work, both idea and art

MattValenzuela
Activity Score 224
Art Director at BBDO Chile
NicoCiego's picture

Lovely

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
andreea.munteanu's picture

i don't think is off brand..brick by brick we'll build the world of our own :)

andreea.munteanu
Activity Score 4
Marketing Manager
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