Description
Print advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.
Create the impossible.
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Art Directors: Damjan Pita, Alexander Muesgens
Copywriter: Mathias Müller
Account Manager: Katharina Schablitzki
3DModelling: Soul Pix
C´mon JvM.
Searching Google for Lego-Ideas. Rebuilt it 3D. Put the logo and headline ontop. Finish.
Thats not advertising. Thats not the "great idea". Please use your brain, not google.
its a good visual that makes you think its a great concept.. but i see it as a very normal work, nothing super about it
--
Everartz
| everartz |
Grrrr
"I have no friends, and don't want any." - Michelangelo
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
Just google "Escher" and "Lego". This idea is simply stolen,
like the skyscraper alphabet for Mercedes. How desperate
are these guys at Jungvonmatt to get awards? To publish
an ad like this for some econonomical reason maybe ok.
But it's a shame to write your name for someone elses
work in the credits. Yeah, thats to you Daniel Frericks,
Thimoteus Wagner, Götz Ulmer, Damjan Pita, Alexander
Muesgens, Mathias Müller.
for the mercedes ad you're refering to they've simply used someones typeface. what's wrong with that?
I think its much more than a typeface.
The typeface is the whole idea. (Thats
why others picked it up the same way,
like Renault).
Great. Love this ad for sure, the only thing I would change is the font of the text, everything else is... perfect, specially the tower execution (which was the first work of Escher that I ever saw, long long time ago). Well done!
hmm.....all i know s that,
Intelligent ads are the need of the hour.
http://www.andrewlipson.com/escher/belvedere.html
looks like they are 5 jears to late...
And they call themselves "The Most Creative Agency in the World".
Maybe they copy that title from somewhere too ;)
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