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Calendar

Agency Network: 
Published/Aired: 
December 2009
Legambiente:  Calendar
Legambiente Print Ad -  Calendar

Description

Print advertisement created by Euro RSCG, Italy for Legambiente, within the category: Public Interest, NGO.

Caption

Don't throw away what can be used again: even an old calendar becomes new again every 28 years.
Start the new year with a resolution: recycle.
Please, don't waste this page. Remove it and hang it on your wall.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
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Highest Rated

Viranica's picture

hahahhaha smartttt.
but i dont think you need this line "Please, don't waste this page. Remove it and hang it on your wall."
bcuz the copy becomes too much with this less important part. Maybe....

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
Niqa's picture

Good idea!

Niqa
Activity Score 3
janeliza's picture

---Nice---

janeliza
Activity Score 41
Burapha University
thedesignaddict's picture

Awesome idea. Great job.

thedesignaddict
Activity Score 5403
Art Director at Freelance
xcreativity's picture

That's a great concept for an advertising campaign.
I wonder which other kind of things could be used in the same way?!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

tubito's picture

excellent idea!!! nice way to show that recycle is an option

tubito
Activity Score 107
La Merto, Cordoba, Argentina
Gualcor's picture

At last one more ad that dosn't end in the trash can!

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hibon's picture

Excellent or awesome idea i can not not say so.This is a clever boring idea .

Hibon
Activity Score 3734

Simple ideas are the best !

Filo's picture

Great job guys!

Filo
Activity Score 3
AssassinX's picture

Yeah love this idea. Based on facts and carried out in an interesting way, when most environment protection campaigns are so boring n didactic.

This time Italian creatives did a wonderful job.

AssassinX
Activity Score 1329
TheKid's picture

nice

TheKid
Activity Score 184
hilazon's picture

brilliant idea

hilazon
Activity Score 150
morse's picture

I didn't know, really nice idea.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

raghavendra's picture

nice thought as far as the recycling goes, but practically not happening

raghavendra
Activity Score 232
Copywriter
CopyRight's picture

good work

CopyRight
Activity Score 713
maxcomuni2's picture
maxcomuni2
Activity Score 61
Mandark's picture

that is recycling at its most extreme. u have to be a clusterer..to have a '82 calendar in the house. still...it does express an idea.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Brain-Art's picture

Good

Brain-Art
Activity Score 1101
Graphic Designer
cruzialx's picture

excellent

cruzialx
Activity Score 194
Affinity Express Inc.
kagzmainah's picture

•clap clap clap•

kagzmainah
Activity Score 631
Graphic Designer
Dzsoi's picture

I agree that practically noone has a calendar from 1982, so it just doesn't work.
Still, interesting and gives back the attitude of recycling in an almost funnny way.

Dzsoi
Activity Score 8611
Copywriter
sold's picture

this is a rare work from italy: good!

sold
Activity Score 3379
Copywriter
WillyLatasa's picture

Great! Didnt know that fact!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

brandingworthspreading's picture

Great insight, Gtreat execution. I

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

brandingworthspreading's picture

Great insight, Gtreat execution. I

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Viranica's picture

hahahhaha smartttt.
but i dont think you need this line "Please, don't waste this page. Remove it and hang it on your wall."
bcuz the copy becomes too much with this less important part. Maybe....

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
rohit_bharati's picture

smart research.

rohit_bharati
Activity Score 75
Mumbai
albonforbes's picture

Calendar of my life

albonforbes
Activity Score 3
Graphic Designer
tchifi's picture

different... but oh so yaaaawn...

tchifi
Activity Score 164
Creative Director
theshekhar's picture

Congratulation team. Nice to see a work like this.
I think those who like this work will like another post. Here is the link
http://adsoftheworld.com/forum/exhibition/calendar_2015
I will love comments from u. this calendar was done at 2009
thanks

theshekhar
Activity Score 20
ThatGuyDesigns's picture

Good idea, though requires you to have an unused calendar from 1982. Likely, if you had one it has Knight Rider on it and it's a collectible waiting to go on eBay.

ThatGuyDesigns
Activity Score 2
Graphic Designer at n/a
Appolonia's picture

amazing...amazing..its a very different idea

Appolonia
Activity Score 298
Copywriter at memark branding agency
faiziart's picture

great work of great team!

faiziart
Activity Score 54
Graphic Designer at Multizone media
second_creator's picture

liked it

second_creator
Activity Score 754
Copywriter |

copywriter

bobby666's picture

great insight. great research. well connected with the theme. RECYCLE. And I am sure people are ready to recycle this idea for their brands or maybe started searching for things which they can use to recreate an ad on the same lines. Happy hunting everyone.

bobby666
Activity Score 1462
RMG Connect, India
djvues's picture

sorry. have been done. at least twice. here is one link.

http://2008.liaawards.com/2005finalists/winners/design/5.shtml

djvues
Activity Score 5
makelogobigger's picture

great insight... dude. how many years of calenders did you go thru for this? nice one!

makelogobigger
Activity Score 470
Copywriter
volerevolare07's picture

its an important concept...

volerevolare07
Activity Score 26
geologist - Graphic designer
vidya.shankaran's picture

Woow!!!

vidya.shankaran
Activity Score 724
ek kanya's picture

stupid. how much energy will be lost in saving old calendars for 28 years?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

dee_art-o's picture

really good idea..

dee_art-o
Activity Score 109
Graphic Designer
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