Webbed hands

Campaign
Agency Network: 
Published/Aired: 
July 2010
Legal Sea Foods:  Webbed hands

Description

Print advertisement created by Devito/Verdi, United States for Legal Sea Foods, within the category: Food.

Caption

To get fresher fish you would have to evolve.
Legal Sea Foods

Advertising Agency: DeVito/Verdi, NY, USA
Creative Director: Sal DeVito
Art Directors: Zack Menna, Manor Gelber, Vinny Tulley
Copywriters: Manor Gleber, Zack Menna, Vinny Tulley
Publisher: July 2010
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Hiperion's picture

Smells like italian advertising.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Blashyrkh's picture

Maybe it's the fish smell

Blashyrkh
Activity Score 32890
Art Director
CUTIEPIE's picture

hahahahaha...

CUTIEPIE
Activity Score 347
Guest's picture

Looks like Devolution to me.

Guest
Cube's picture

hooooorrible

Cube
Activity Score 458
Sushi lover's picture

doesn't work to me, and the photoshop is bad:(

Sushi lover
Activity Score 907

Dream needs to be big!

Adaddicted's picture

Don't insult Italian prints; they are far better now!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Zulu-1's picture

The photoshop is horrible.

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Guest's picture

WAT DA F?

Guest
rohdyl's picture

terrible, terrible, terrrrrrrible

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
Jupiter's picture

what the fish???

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Billoughsby's picture

The killer of this series is the fact that the copy makes less than complete sense. The people who wrote it no doubt had a clear thought, but the copy fails to carry it. It sounds like Engrish labeling. Add the clumsy image work and this campaign is pretty much a total loss.

I'm easy, and always prepared to like any work I see, but this one should have been tossed back as under the weight limit, guys.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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