Agency Network: 
July 2011
Legal Sea Foods:  Joey


Print advertisement created by Devito/Verdi, United States for Legal Sea Foods, within the category: Food.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Sal DeVito
Art Directors: Manny Santos, Eric Schutte
Copywriter: Barry Flanik
Producer: John Doepp
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CuriousPencil's picture

I suppose it's meant to be funny, is it?

Is it?

Activity Score 4167
morse's picture

I think it's funny and surely communicates that you get the best of food.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Shawali's picture

Tempus alert!! Abort! Abort!

Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

atb2005's picture

Is Barry Flanik the agency's intern? The copy is beyond silly, unless children are the TA.

Activity Score 13489
Billoughsby's picture

No, it's not, Curious (saw the conclusion coming from the first sentence), and yes it is, atb (children's bookish, and for why, one person on earth may know).

Activity Score 5140
Art Director |

That's it.

Boxey's picture


Activity Score 8847
Melaleuca In-House
sakshi.89mahajan's picture

its way kiddish !!!

Activity Score 88
Graphic Designer at Art Trainee at Bates 141
ace85le's picture

It's not working at all. Funny??? No way. More of teaching children animal cruelty by shattering their hopes & dreams lolz.

Total fail.

Activity Score 3933
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

kleenex's picture

Yes I do think it is kiddish, but I like the idea though.

Activity Score 57557
Web Designer/Developer
ThisGuy's picture

Is that Papyrus? Icky.

Activity Score 12
Copywriter at Razorfish, Portfolio Center
Rotzgoht's picture

It's a shame these stories seem derivative. I gotta admit, I liked the salmon story. That one had the best ending. It somehow avoided the dream-crushing cruelty perceived by some readers, and definitely focused on the "best" and "fresh" aspect perceived by others.

It almost seems like they wrote that salmon Ad first; the other two, not nearly as well written. Oh well.

Activity Score 184
dean viii's picture

This is like student work.

dean viii
Activity Score 1680
Creative Director
velle's picture

i like it but personification of my favourite seafood makes me feel emphathy for them which is making me think ill be a better human being if i were vegetarian. >.<
enjoyed this anyway!

Activity Score 1526
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