Agency Network: 
May 2008
L'effet pei Print Ad -  Guy

Also From This Campaign 2


Print advertisement created by Ogilvy, Reunion for L'effet pei, within the category: Fashion.


The original gecko

Advertising Agency: Luvi Ogilvy, France, Reunion Island
Creative Director / Art Director / Copywriter: Philippe Amsallem
Photographer: Le Studio
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SeanMartin's picture

Y'know, if you're gonna go for a Photoshop illusion, go all the way or go home.

Where's the shadowing under the lock?

Where's the shadowing *on* the lock?

Why not use the shirt button hole right underneath?

Guest commenter's picture


Guest commenter
snolet's picture

Idea = OK
Photoshop = NO

By the way, where's the keyhole? It's for the concept? We cannot unlock it? The guy will wear that same shirt forever! Hummmm...

Activity Score 104
Art Director at Propage
Guest commenter's picture

really bad photoshop. where's the shadow ????

Guest commenter
STRTLRS's picture

Where's the keyhole!!!

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Guest commenter's picture

Yeh! you'r rightlook. and the neck looks weird.

Guest commenter
picopalqlea's picture

hehehe.... what happened to his ears? they look so small... it's funny.

Activity Score 999
Fontanero's picture

where is the hole in the padlock for the key?

Activity Score 24
luispiter's picture
Activity Score 2756
Hibon's picture

This could be much better, i agree with all the " photoshop" specialist's, but let's stuck to the most important thing on a ad >>>the IDEA! and this is good.

Activity Score 3734

Simple ideas are the best !

SeanMartin's picture

The IDEA could be wonderful as all hell, but if the EXECUTION fails it, then what's the point? That's like saying, "Hey, I should play at Carnegie Hall!" all the while forgetting that, gee, I cant play the piano.

Rookieoftheyear's picture

I'm sorry what's the idea here?

Activity Score 38
hard_core's picture

I'm sorry but I don't get the idea. There is a lock on the shirt with a gecko okaaaaaaaay?

Activity Score 146
Art Director
singye's picture

the lock goes through the skin and the shirt button hole and locks, the idea is you don't get to take the shirt off (i think)

Activity Score 180
Wyvie's picture

I'm afarid I don't get the lock thing either. For the woman, I thought perhaps it was locked on to a nipple ring or something, except that it was oddly placed for that.

Why on earth there's a relatively badly drawn lock dangling (with no weight) from his button hole, I have no idea. If it locked the front together, then sure, I could get that. But as it is? Right over my head. Anyone care to explain it?

Activity Score 76
Hibon's picture your minds lads. The idea is related to the original belongs only to him (lock it up), i will also lock up my comments on this ad. NEXT !!!

Activity Score 3734

Simple ideas are the best !

Guest commenter's picture

i agree about the photoshop and the idea and i also say it is disgusting............YUCK!!!!

Guest commenter
Guest commenter's picture

Miserable photoshop work. Coulda' been a strong visual though.

Guest commenter
Guest's picture


Hibon's picture

Just received a email today from adsoftheworld to see this stupid comment from a stupid guest.WTF ?

Activity Score 3734

Simple ideas are the best !