Agency Network: 
April 2010


Leeds Counselling is an organisation that specialises in the treatment of mental health issues using Talking Therapy. They asked us to produce press and posters to publicise the service they offer and to get people to visit their website. The individual lines that go to make up the portraits are genuine quotes from clients in counselling sessions. There are twenty quotes in total, repeated ad infinitum in an attempt to capture the turmoil of an unquiet mind. And the headlines gently but firmly urge those with issues to open up.

Print advertisement created by McCann, United Kingdom for Leeds Counselling, within the category: Professional Services.


Say what's on your mind.
Come and talk to one of our skilled counsellors.

Advertising Agency: McCann Erickson, Manchester, UK
Executive Creative Director: Dave Price
Art Director: Richard Irving
Copywriter: Gerard Edmondson
Photographer: Steve Deer
Typographers: Jamie Axford, Richard Irving
Designer: Ryan Alexander
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luispiter's picture

art director is increible.. the idea...i dont like

Activity Score 2756
Tommy G.'s picture

Fantastic render. The black background is bit weak though.

thumbs up...

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Mickrock's picture

Bravo! Brilliant concept and execution.
Hopefully these are in bus shelters where boredom ensues and minds tend to 'think inward'.
The black and white imagery is strong. From afar this would grab ones attention, up close curiosity would draw you into the quotes.
Would engage the troubled individual or someone close to them.
Kudos for an elegant way to translate a tough issue without being graphic in execution.

Activity Score 53
Art Director at MegaCorp.
raavigeorgian's picture

brilliant art direction...bravo

Activity Score 2444
Art Director at New Delhi
Mulyanto's picture

Good art

Activity Score 46
Graphic Designer
rajesh_keyaar's picture


Activity Score 236
Dzsoi's picture

Head out of words. I won't count how many times...

Activity Score 8532
Copywriter at junior copywriter
Tofurky's picture

A sense of calm for a troubling issue. Very elegant.

Activity Score 10
Adaddicted's picture

absolutely brilliant job!

Activity Score 3435
Art Director |


Guest's picture

I was wondering how one did that. Was it PS?