Needle

Campaign
Agency Network: 
Published/Aired: 
January 2009
Lect Up:  Needle
Lect Up Print Ad -  Needle

Also From This Campaign 2

Description

Print advertisement created by Grey, France for Lect Up, within the category: Personal Accessories.

Caption

Improve your vision.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Director / Art Director: Jérôme Gonfond
Photographer: Ilario & Magali
Retoucher: La souris sur le gâteau
Copywriter: Yannick Savioz
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Guest's picture

Why also the hands are bigger?

Guest
Jet Propulsion Lab's picture

Because they're also within the field of vision of the lens.
I know what you're trying to get at, but the execution is technically correct. I've worked on a similar account in the past, and they're very sensitive to accurately portraying the benefit in the visual.

I think this is pretty sweet.

Jet Propulsion Lab
Activity Score 10669
Copywriter
Guest's picture

seen 100000 before camon !!

Guest
Guest's picture

Muy buena dirección de arte.
La idea me recuerda un aviso de La Facultad (Ecuador) en los que sale una aguja gigante en un pajar.
Esto de hacer las cosas grandes para decir que las vas a ver mejor, no es muy nuevo.

http://javoramirez.wordpress.com/

Guest
TRICKY's picture

her husband must be the luckiest man alive or dead

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

You see better so what you see is bigger...
Not a great insight.
And done to death.

Guest
TRICKY's picture

ok why would you make the big hands when the prob is in the needle hole....... so why not make just the hold and needle bigger ?

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest
Guest's picture

first idea, i'm agree

Guest
i am zero's picture

WONDER BRA CAMPAIGN

ditto!

pashya is zero

i am zero
Activity Score 142
Art Director |

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i am zero

mark3r's picture

Made me laugh and the art direction is great.

mark3r
Activity Score 1921
Art Director at Scout
JORDI's picture

Mucho mejor que el otro.

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

Guest's picture

yawn

Guest
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