Einstein

I think it's a great idea, but I don't like the art.

This print ad has good imagery. The large picture of a child with the extra-large interesting font demands attention. Because there are only a few words the viewer is enticed to find out what serious message is being communicated. I like the campaign imagery idea. The sophisticated glowing message led by “Because” is a must read to solve. Very effective in the capturing attention. The child in the ad is portraying innocence and a bit of an ominous feeling. The picture has a mysterious feel to it beginning with the word because and the semi puzzling kid blasted across the page. The print media is perfect for targeting a parent audience. A consumer that will reach out for increasing their kids’ educational performance would be a reader or searching magazines for a reputable resource. I think that having a full page ad that a parent can ponder, re-read, and have repeated access for outreach, research and action is on point. The tagline at the bottom works. It is perceiving potential clients as having strong brains, just getting stronger. I like the right aligned glowing company name at the bottom. The recognizable logo is the very last thing people read. I think the content inscribed is not the most effective statement to have chosen. Although there is a clever reference to the “why” this service is valuable, it comes off as a bit harsh and can potentially turn off to customers. I think that an Einstein reference minus the insult would deliver the value proposition with wit and grace.