Agency Network: 
May 2015
League Against Obesity:  Fireman


Print advertisement created by Latinworks, United States for League Against Obesity, within the category: Public Interest, NGO.


No kid dreams of becoming an overweight adult.

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Hernán Cerdeiro, Morris Dávila, Daniel Lobatón
Art Director: Morris Dávila
Copywriter: Daniel Lobatón
Account Supervisor: Christy Kranik
Production Company: Rocket to the Moon
Photographer: Inés García Baltar
Digital Retoucher: Diego Speroni
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shmoobuster311's picture

Visual is nice, but the ad as a whole is lacking. Being an overweight firemen is detrimental to this guy and the people he's saving, but the copy isn't drawing any conclusions about being overweight. The tagline's obvious, no one wants to be obese.

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