Agency Network: 
November 2015
League against cancer: University


Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.


If only my mother could see me now. No one in the family had come this far. In fact, nobody in the family had ever gotten anywhere. But here I am, finally in the Big City, and to study at the country’s most prestigious university, no less. Carrying an awful backpack and wearing a pair of sneakers that had traveled way to far. I straightened my collar, my pants, and. A mole on your skin can cut short the end of any story. Visit your dermatologist frequently.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Directors: Christian Sanchez, Fernando Iyo
Creative Director: Sergio Cuenca
Art Directors: Jorge Rocca, Edher Espinoza
Copywriters: Sergio Cuenca, Nonoy Magda
Photographer: Alex Freundt
Typographer: Lúcia Nolas
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