Agency Network: 
Published/Aired: 
October 2010
League against cancer:  Smoke

Description

Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).

Print advertisement created by Sofian, Slovakia for League against cancer, within the category: Public Interest, NGO.

Caption

Smoking? It will be your fault!

Advertising Agency: Sofian, Bratislava, Slovakia
Creative Director: T. Eliot Rostas
Art Directors: Marek Repka, Ivan Galanský
Copywriter: T. Eliot Rostas
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Highest Rated

Guest's picture

try try try and thus will you try too hard.

Guest
Guest's picture

I think it´s a little bit forced.

Guest
k.app.ad's picture

RIP nicepackaging!! nice packagingdesignads ?? it will be your fault !

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

Guest's picture

Respect. But texture could be more like a bedrock stone... (?)

Guest
reasonwhy's picture

It's a why-not idea ... But i agree with Rajish kappad, should be better as packaging ...
Plus, your baseline sucks.

Don't tell me it would be my fault, i pay a lot of taxes, and all of you hypocrits are happy to have smokers.

reasonwhy
Activity Score 147
Art Director
Guest's picture

This camapaña was made by the Christian holy inquisition. Do not drink, do not fornicate, do not eat, only is accepted decorum.

Guest
Guest's picture

try try try and thus will you try too hard.

Guest
Guest's picture

would love to buy this RIP lighter lol!

Guest
Guest's picture

should be a real package lol

Guest
Guest's picture

nice art direction but poor idea ... i mean it would mean more if there was not fire ...

Guest
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