Agency Network: 
November 2015
League against cancer: Scriptwriter


Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.


Like every morning I opened the entertainment section of the newspaper hoping to find a short review of my first play. So far it had gone completely unnoticed by the press, but all that was about to change.”Surprisingly original and moving”. Those four words tasted of glory. After so many attempts. After so much writing. After so much erasing. I finally got the critics to notice me. Goodbye, third-class theaters. Goodbye amateur actors. From now on, everything would be. A mole on your skin can cut short the end of any story. Visit your dermatologist frequently.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Directors: Christian Sanchez, Fernando Iyo
Creative Director: Sergio Cuenca
Art Directors: Jorge Rocca, Edher Espinoza
Copywriters: Sergio Cuenca, Nonoy Magda
Photographer: Alex Freundt
Typographer: Lúcia Nolas
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