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Agency Network: 
Published/Aired: 
October 2010

Description

Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).

Print advertisement created by Sofian, Slovakia for League against cancer, within the category: Public Interest, NGO.

Caption

Obesity? It will be your fault!

Advertising Agency: Sofian, Bratislava, Slovakia
Creative Director: T. Eliot Rostas
Art Directors: Marek Repka, Ivan Galanský
Copywriter: T. Eliot Rostas
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jackmancer2017's picture

Such a nice campaign but doesn't resemble causes of cancer.

jackmancer2017
Guest's picture

I Like it !

Guest
Guest's picture

seems like teflon gives cancer also...i don't see the 'obesity' here but the teflon...

Guest
jackblack's picture

What if I were frying up veges?

jackblack
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