Lottery

Campaign
Agency Network: 
Published/Aired: 
November 2015
League against cancer: Lottery

Description

Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Caption

I was alone. Just me and a lottery ticket. 12, 8, 17, 31, 20, 19. I had all the numbers. All of them! I jumped off that crummy couch I would never have to sit on again, and said good riddance to my drunk neighbor’s late-night yelling. I felt like singing, like crying for joy, like dancing. I fell like telling the whole world. I glanced at my apartment for the last time, opened the door and. A mole on your skin can cut short the end of any story. Visit your dermatologist frequently.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Directors: Christian Sanchez, Fernando Iyo
Creative Director: Sergio Cuenca
Art Directors: Jorge Rocca, Edher Espinoza
Copywriters: Sergio Cuenca, Nonoy Magda
Photographer: Alex Freundt
Typographer: Lúcia Nolas
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