Agency Network: 
December 2010
League against cancer:  Collector


Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.


Your old stuff is now worth a fortune.
Live to be old.
Detect cancer in time.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto, Carlos Banda
Art Directors: Charlie Valderrama, Ken Tokashiki
Agency Producer: Malena Mellado
Planner: Eduardo Grisolle
Account Director: Manuel Ahumada
Executive Account: María Belén Maldonado
Production: Imabri Producciones
Photographer: Alex Freundt
Post Production: Midas Digital
Retoucher: David Vega
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Highest Rated

Guest's picture

Excelente insight, concepto y ejecución. Lejos de la basura que se ve en internet den gráfica.

jackmancer2017's picture

In my opinion, this is the strongest of the campaign.

ronstr's picture

love the artwork, all three of them!

Activity Score 140
Creative Director at art director
morse's picture

Haha, great! :)

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shortafella's picture

and what is the reason I should live longer? to have things that worth lots of money when I am old? come on dudes... this is not a reason to live

Activity Score 1063
Copywriter at GRAFFITI BBDO |

Guest's picture

exactly right. The beach execution is the strongest.

Guest's picture

Sense of humor, you old schmuck.

quodavid's picture


Activity Score 734
dani_boi's picture

Y&R Lima just keeps getting better and better!

Activity Score 166
Copywriter at Young & Rubicam Paris |

afterbyrne's picture

I don't think I fully get it?

Activity Score 205
Creative Director at Afterbyrne |

David Byrne

Billoughsby's picture

Better than the beach monstrosity.

Activity Score 5154
Art Director |

That's it.

Guest's picture

I don't want to live old.

royschellekens's picture

Strongest of the campaign. This ad displays a true benefit. Guess the old schmuck in the beach ad would die for a 24 year old! :-D

Activity Score 390
Art Director at Art Director |

Hate advertising? Make better ads.

TiltedChairCreative's picture

There's not much copy, but I wish there wasn't any. Really don't like it.

Activity Score 513
Janae's picture

good campaigne, i like the idea behind it.
don't give up, there is so much to live for.

is the old man looking at his son? sorry boy, but it will take a little bit more time before you can inherit my collection.

Activity Score 385
Guest's picture

So..., what do you sell to us here?! Ok, what to do to detect cancer in time to live to be old? :)
And If my old stuff is "NOW" worth a fortune, I will sell it right NOW

JeffP's picture

Rather materialistic approach. If that's what's needed for some to live longer...

Activity Score 810
Marketing Manager at TomTom
Guest's picture

Excelente insight, concepto y ejecución. Lejos de la basura que se ve en internet den gráfica.

Guest's picture

You Americans and Europeans are really mentally fucked-up. This is obviously a campaign that deprecates the old cliches about elders, with a witty sense of humor, very understandable by Latin people. You are loaded with political correctness and bullshit about how to talk about sad things, including cancer. No matter that Santo, an Argentinian agency, is the only that can deliver a campaign like "Kick an Ass" for Diesel, and no surprise your are all caged in a crisis. Stay there.

J. Moriarty's picture

Merit Award. ONE SHOW. Congratulations!!!!

J. Moriarty
Activity Score 16
MidasTouch's picture

I like it!

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

salvarredy's picture


Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |


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