Captain

Campaign
Agency Network: 
Published/Aired: 
November 2015
League against cancer: Captain
League against cancer Print Ad - Captain

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Description

Print advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Caption

The locker room smelled of victory. What a game we played. And against the first division champions, no less. I felt so proud. These tournaments gave lower-division teams the oportunity to prove there is no such a thing as small rival. And, homy, had we proven that. And we did so in front of national television cameras. Tomorrow, the talent scout calls will start trickling in. At long last, my moment had. A mole on your skin can cut short the end of any story. Visit your dermatologist frequently.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Directors: Christian Sanchez, Fernando Iyo
Creative Director: Sergio Cuenca
Art Directors: Jorge Rocca, Edher Espinoza
Copywriters: Sergio Cuenca, Nonoy Magda
Photographer: Alex Freundt
Typographer: Lúcia Nolas
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