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Fly

Campaign
Agency Network: 
Published/Aired: 
December 2010
Le Nails:  Fly

Description

Print advertisement created by Ogilvy, India for Le Nails, within the category: Health.

Advertising Agency: Ogilvy, Delhi, India
Creative Directors: Ajay Gahlaud, Krishna Mani, Pulak Bisht
Art Director: Prerna Mehra
Copywriter: Varun Khullar
Photographer: Hemant Mehta
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Highest Rated

gioborde's picture

This is not something I would refer to as "surprising" . This scale relativity has been done too many times. Boring

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

NataliaLima's picture

Awesome idea trapped in an awful execution.

NataliaLima
Activity Score 1380
arthor's picture

Couldn't have put it better

arthor
Activity Score 513
kleenex's picture

HUH!?!?!!??!

kleenex
Activity Score 58657
Web Designer/Developer
Hammad S's picture

I don't understand, can someone please explain this to me?

Hammad S
Activity Score 484
CommandZ's picture

The fly is meant to show the relative scale of the art that they can presumably paint on one's finger nails.

CommandZ
Activity Score 2511
Creative Director
gioborde's picture

This is not something I would refer to as "surprising" . This scale relativity has been done too many times. Boring

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Blashyrkh's picture

So those fingers smells like shit?

Blashyrkh
Activity Score 32890
Art Director
dadada's picture

haha :)

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

JamaisVu's picture

Lovely concept. But I'm wondering: How many women are familiar with "relativity" concepts?
I'm in the ad business, and it took me a few minutes to get it.

A line would have helped.

JamaisVu
Activity Score 408
adbot's picture

Two beats away from a single-beat need—a close up of the painting on an actual nail would have been far more impressive and informative I think.

adbot
Activity Score 42
observant vicky's picture

if an Idea needs explanation that means it is not a good idea....that is what I want to say about this ad....they just want to convince themselves with 'relativity' concept...
but I guess they have been failed....

observant vicky
Activity Score 194
Copywriter
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