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Brother in law

Campaign
Agency Network: 
Published/Aired: 
December 2009
Le Monde:  Brother in law
Le Monde Print Ad -  Brother in law

Also From This Campaign 2

Description

Print advertisement created by Publicis, France for Le Monde, within the category: Media.

Caption
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Benedicte Potel
Production Manager: Sabrina Papon
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silvi's picture

No way

silvi
Activity Score 4172
Copywriter
satrianee's picture

bring "which" world into focus? 4 stars for the wall street chart assuming some research done for it.

satrianee
Activity Score 3748
thenewguy's picture

Hmm.. in the words of George Burns: I know what I hate. And I don't hate this. I think it's cool imagery, but, yes, satrianee, I agree, "which" world is the question. The reader is to assume that the magazine covers all of these topics, I guess, but, that could have been made clearer if the copy was changed to "your" world, perhaps?

thenewguy
Activity Score 127
Copywriter at Quebec
visualsurgeon's picture

It doesn't have any visual impact since all the world are in one row. It should be separated each world on each ad.

visualsurgeon
Activity Score 86
Art Director
morse's picture

I like the idea, but the layout is a bit boring.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Corbeen's picture

I think this world saw only ads of the world.

Corbeen
Activity Score 1095
Bob08's picture

Focus should be get indeep, not showing different positions on same subject.

Bob08
Activity Score 749
rolling.stone's picture

simple, clear, good

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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