Save Christmas, 2

Agency Network: 
March 2010
Le Mall:  Save Christmas, 2


Print advertisement created by JWT, Lebanon for Le Mall, within the category: Retail Services.


Warm someone's heart
Le Mall

Advertising Agency: JWT, Beirut, Lebanon
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Highest Rated

Phil Lestino's picture

I wouldn't mind her giving me one

Phil Lestino
Activity Score 1682
razorsharp creative's picture

Commercialism at its finest. Meh. Five out of ten for the art work, otherwise it wouldn't rate more than three. The problem is it doesn't have any emotional impact or connection to why I'd want to go to Le Mall. It pushes the "fantasy" aspect, but then leaves nothing to the imagination. An "Angel" giving a kid a toy. Okay? I shrug my shoulders and flip the page, or walk on past the billboard. Nothing stays with me because the ad doesn't engage me strongly enough for me to hold on to the image or the message. Oh yeah, and what's the "message" again? Who knows? Meh.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)

Adaddicted's picture

its about 'Christmas Exchange'... (check the site)
need to change my mind now!

Activity Score 3431
Art Director |


Phil Lestino's picture

I wouldn't mind her giving me one

Phil Lestino
Activity Score 1682
xcreativity's picture

artwork amazing. the rest.. meh

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Jon-Paul Mountford's picture

artwork not amazing...
perspective focus shadows all, all over the place

Jon-Paul Mountford
Activity Score 890
Photographer |

michelangelo's picture

what artwork? photography or retouching?

Activity Score 660
bad astronaut's picture is pretty gimp. The kid and Angel need to look into each other's eyes more....and the idea is pretty straight forward.

bad astronaut
Activity Score 540
Prime83's picture

Cold and consumerist message - sad because it is not even a solid communication. The only positive thing is the art direction.

Activity Score 497
Creative Director at Huella Publicidad
®'s picture

brushing is good, perspective is poor. Wings are in face view whereas the angel is standing semi profile view... and in which direction is the kid staring anyways?

Activity Score 131
Art Director
jorj's picture

nice concept and artwork. 8.5/10

Activity Score 638
Art Director at Senior Art Director
ria24's picture

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.


Activity Score 30
Marketing Manager at india
jackmancer2017's picture

Ferrari 250GT!

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