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Agency Network: 
Published/Aired: 
January 2012
Le Befane Mall Print Ad -  Bow

Description

Print advertisement created by Touché, Italy for Le Befane Mall, within the category: Recreation, Leisure.

Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d'Alesio
Art Director: Luca d'Alesio, Bruno Molinari
Copywriter: Jader Zani
Photographer: Gabriele Corni
Photo retouching: Andrea Giovannelli
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Highest Rated

adsoftheorbit's picture

good ...........

adsoftheorbit
Activity Score 24
Other at Chennai
Hadrons's picture

Good for shopping center. Nothing more.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

_tj_'s picture

Well it's a good thing the client is a shopping centre then, right?

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

Hadrons's picture

reading comprehension is sometimes includes the ability to read between the lines.
i.e. - this ad shouldn't be here to begin with.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture

hadrons, i liked your other picture better

simonds08
Activity Score 598
Hadrons's picture

The 'bitchy' one ?!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture

yes that's the one

simonds08
Activity Score 598
Hadrons's picture

Here it is - Mega bitch Queen of the universe .

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture

woohoo!

simonds08
Activity Score 598
nepotiums's picture

Liked the Idea! Simple and easy to understand.

nepotiums
Activity Score 251
Copywriter
kleenex's picture

I like it.

kleenex
Activity Score 53276
Web Designer/Developer
gadgets's picture

wild discounts?

gadgets
Activity Score 1063
brandlover's picture

just love it.

brandlover
Activity Score 175
Copywriter
izzlah's picture

lovely. nice and simple

izzlah
Activity Score 229
Copywriter
CommandZ's picture

Clean and simple idea. Execution could of been tighter.

CommandZ
Activity Score 2509
Creative Director
jackmancer2017's picture

Lovely found visual, headline really finishes it. Bravo.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
NicoCiego's picture

haha. nice, clear and Simple. well done.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
sadikin's picture

clear

sadikin
Activity Score 22
Art Director at Affno (Pvt) Ltd Sri Lanka
rakhal's picture

no need to overlap the headline

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
MicheleVirgilio's picture

Simple and effective for shopping center. What else it could be for?

MicheleVirgilio
Activity Score 2617
Andrej's picture

I used to do this as a kid...

Great ad.

Andrej
Activity Score 656
Copywriter
andylefty's picture

I'm going to end up repeating whats been said. A little forced.

And the extra info is clogging a simple idea.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
roh's picture

Simple, straightforward and nice :)

roh
Activity Score 32
mlore
Tc4792's picture

Simple. Clear. Concise. Great Advertisement!

Tc4792
Activity Score 33
Marketing Manager
Billoughsby's picture

Clever one off. Good spirit of play here.

Billoughsby
Activity Score 5150
Art Director |

That's it.

miko1aj's picture

Great idea wasted by very "so-so" layout and typography treatment.

miko1aj
Activity Score 3086
MrYes's picture

Great idea! but the execution could be much better.

MrYes
Activity Score 18
Art Director
MrYes's picture

Great idea! but the execution could be much better.

MrYes
Activity Score 18
Art Director
MrYes's picture

sorry I clicked twice. :P

MrYes
Activity Score 18
Art Director
Roger Keynes's picture

Quick! We need an ad. Client's here in 15 minutes.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

izzlah's picture

are you serious? this is simple and good, that's it, don't need to be ironic

izzlah
Activity Score 229
Copywriter
Roger Keynes's picture

Cutesy idea. Off the rack coat hanger. Shocking hand talent. Piss weak art direction. Helvetica! Reception lighting. cut and paste layout.

Ironic enough for you? x

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

We NEED more commentators like you.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Hadrons's picture

Roger, you are officially hired. :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

You too Hadrons. You zig when everybody else zags.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Roger Keynes's picture

Group huuuug :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

Yeah. --OOF! Watch the coat hanger.

Billoughsby
Activity Score 5150
Art Director |

That's it.

jackblack's picture

Talk about your first idea on the table.

jackblack
Activity Score 2357
Art Director
vlads's picture

simple and direct. good but not wow.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Johnson.A's picture

I think the simplicity made me wow

Johnson.A
Activity Score 43
Ryerson
juanmarino.arg's picture

Like it :)

juanmarino.arg
Activity Score 79
Underground |

Advertising is the most targeted and massive art. That make it the most interesting art.

Bodeha's picture

Nice , just a simple solution.

Bodeha
Activity Score 18
father director
adsoftheorbit's picture

good ...........

adsoftheorbit
Activity Score 24
Other at Chennai
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