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Fox

Campaign
Agency Network: 
Published/Aired: 
July 2009
Lazer:  Fox
Lazer Print Ad -  Fox

Also From This Campaign 2

Description

Print advertisement created by Duval Guillaume, Belgium for Lazer, within the category: Personal Accessories.

Caption

New Tardiz bicycle Helmet. Designed to make you faster.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Directors: Carsten Van Berkel, Stefaan Leendertse
Illustrator: Philippo Comarella
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Guest's picture

yes, there are perverted people in advertising. and I guess some find it funny. not me.

Guest
Guest's picture

a little bit cruel but i like it

Guest
everartz's picture

ouch!... nice idea but i think there should have been more reaction from the fox after being cut in 2 halves!
the illustration and art are so beautiful too.. this is 9/10

everartz
Activity Score 7613
Art Director |

| everartz |

Goblin's picture

Yeah, nice idea, but maybe this illustration is a bit to much. It should be, I think, more funnier/softer.
btw, bad brakes on a bike :)

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Guest's picture

Two halves? You're such a moron.

Guest
NastyJester's picture

Why is she a moron? Please tell me how you think "Two halves" is spelt.

NastyJester
Activity Score 740
Copywriter
sirvan's picture

Great execution for a fast BIKE... not so sure about a fast helmet, though.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

i've had a bird go through my tires. i'm a cyclist and a creative and think these are too contrived.

Guest
Guest's picture

Something you will either like or not like.

Guest
Guest's picture

When I bike, it's not the furry animals that bother me, but the birds. So I wanna see a sliced up bird! ;)

Guest
Guest's picture

Hahaha....

Guest
Emran Hayat's picture

it would've been more fun and looked nice if they've chopped fox tail instead of chopping it off from the middle... and this 1 looks ugly :o/

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

NastyJester's picture

Nah, doesn't do it for me. Wouldn't sell me the bike, let alone the helmet.

NastyJester
Activity Score 740
Copywriter
Dev Kumar's picture

The idea ought to have been to caricature the incident. But it wasn't handled properly...I'd say poor execution...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
alexander_bickov's picture

Hungry fox idea :D

alexander_bickov
Activity Score 3281
mark3r's picture

Personally I find the illustration rather awkward for this idea... this execution, for me, should've been more exaggerate or portray a little bit more action, in a way try and make look funny, it just seems so stiff. The idea is average.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

HAHAHAH!!! its funny, and they´re not real so... its cool

Guest
Guest's picture

me da mucho pesar del zorrito

Guest
CurryJ's picture

I feel a bit grossed out!

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Ohkamp's picture

Interesting idea. Smart choice to illustrate instead of photograph.

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
Guest's picture

Surely one would ride around the animal..

Guest
creativesen's picture

immmmmmmm, Direct -here -hit .

creativesen
Activity Score 28
Other at alter ego communications
AssassinX's picture

Creepy idea. Cruelty won't sell well.

It's really not necessary to do shockvertising for this type of brand.

AssassinX
Activity Score 1327
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