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Italian, 3

Campaign
Agency Network: 
Published/Aired: 
November 2008
Lavazza:  Italian, 3

Description

Print advertisement created by Armando Testa, Italy for Lavazza, within the category: House, Garden.

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Annie Leibovitz
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Highest Rated

STRTLRS's picture

The Capitoline She-Wolf. Glad to see someone here remembers their Art History class.

The photography is nothing spectacular, don't like how she's holding the cup, and I would expect a naked chick from an Italian ad.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter's picture

as always for Armando Testa Turin: nice photo but the idea is poor.

Guest commenter
commercial artist's picture

If we are in a concept contest...maybe the idea is poor.

Advertising is NOT always about the concept, which seems to be the norm here. Almost half of all advertising is executional based and works very well. Take the fashion industry for example.

It's only advertising.

commercial artist
Activity Score 62
Working in Saudi Arabia
Guest commenter's picture

Also the picture is poor.

Guest commenter
Guest commenter's picture

Please, the picture is not poor. I agree for the idea but let's keep our comments "up-level".

Guest commenter
Guest commenter's picture

Up-level? You mean, no criticizing please, I suppose.
I too would have expected something stronger from annie leibovitz
(a white girl in a coffe bath? ;-)

Guest commenter
Guest commenter's picture

La Foto es lo mejor. Quizás el concepto no sea el mejor, pero la fotografía es excelente... Annie eres la mejor!!!

Guest commenter
Crisp One's picture

Romulus and Remus

http://en.wikipedia.org/wiki/Romulus_and_Remus

Cool take on it.

Crisp One
Activity Score 2005
Other at New York
STRTLRS's picture

The Capitoline She-Wolf. Glad to see someone here remembers their Art History class.

The photography is nothing spectacular, don't like how she's holding the cup, and I would expect a naked chick from an Italian ad.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

postman's picture

You're right about the "naked chick" - it doesn't work with that bra on as it is about lactation.

postman
Activity Score 951
Other
Javier Ramírez's picture

Y no que era una loba?
Me mintieron.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

maverikk's picture

This is a calendar, not an ad.

Boys, next time try to find an idea.

maverikk
vlastyr's picture

Annie is a legend. The picture is anything but poor.

vlastyr
SeanMartin's picture

Annie may be a legend, but even a legend can make the occasional gaffe. The lighting in this one in particular is borderline awful, all dark and moody for little more than just looking all dark and moody. I imagine she was saddled with concept (Annie's not one for facile "concepts" like this, from what I know of her work) and did the best she could, but, sorry, no cigar on this one.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
commercial artist's picture

I'd still love to see your amazing, brilliant, innovative, stellar, award-winning work.

commercial artist
Activity Score 62
Working in Saudi Arabia
Roger Daly's picture

Mi dispiace. :(

Roger Daly
Activity Score 355
Boccioni's picture

I'm with the postman, Annie lose the bra and shoot the right angle or show a little nipple.

As long as your having fun at the end of a beating.

Boccioni
Activity Score 149
Other at Art Director
dthlb72's picture

exactly Romulus and Remus!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Crisp One's picture

hey man, some don't like people to put up work that might somehow be related, or might remind you of another ad. didn't you read the rules?

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

I find the picture great but the concept is not too strong.

Guest commenter
corre!'s picture

First: was this ad only for the Italian market, or was it used internationally?
I think the idea with the two kids representing Romulus and Remus is qite good, however, how many "average people" know/remember the story? especially outside Europe..?
It can be quite easy to lose the audience with messages demanding some sort of prior knowledge.

corre!
RamaBR's picture

This reference is present on school study in most of countries, Brazil included. I know the history, anyone knows. Sorry for the poor english.

RamaBR
Activity Score 164
Creative Director at Six Propaganda |

RHC
Creative Director

Tripioso (on Guest Mode)'s picture

Deberia estar desnuda, como la loba. jejejeje

Tripioso (on Gu...
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