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Italian, 2

Campaign
Agency Network: 
Published/Aired: 
November 2008
Lavazza:  Italian, 2

Description

Print advertisement created by Armando Testa, Italy for Lavazza, within the category: House, Garden.

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Annie Leibovitz
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Highest Rated

Guest commenter's picture

Please, is Annie Leibovitz behind the lens... The Best. Good Concept and excelent production.

Guest commenter
picktokyo's picture

woooowww nicee!

picktokyo
Activity Score 1404
Copywriter at JWT
Guest commenter's picture

Very nice but...
why a woman?

Guest commenter
Elrehpani's picture
Elrehpani
redaroguitijani's picture

too different !!!!!

redaroguitijani
Activity Score 60
graphic designer
primo_susto's picture

you got to be kidding!

NOTHING IN COMMON!

primo_susto
Activity Score 440
Graphic Designer
bimba410's picture

the woman in the cup is imitating da vinci's vetruvian man which shows the perfection of the human body....by the woman holding a lavazza cup in the midst of her perfect, it means that the coffee is perfection too.

this works in italy because there people are a lot more cultured and art oriented than in other parts of the world. take into consideration that italy has over 60% of the world's art...

bimba410
Activity Score 2
superfel's picture

The vitrubian man has been used a million of times before, the matter is how you use it, not just using it.

superfel
Activity Score 51
Copywriter at MAYO DRAFT/FCB
Elrehpani's picture
Elrehpani
lelil's picture

ahbil

lelil
Activity Score 9
dohnrest4's picture

Idea?????

dohnrest4
Guest commenter's picture

Not the same.Different concept & idea....i like this.

Guest commenter
Guest commenter's picture

So the one in the cup is a daVinci drawing what are the other two paintings Leibovitz is referencing?

Guest commenter
santos34's picture

Different because here there isn't any idea.
In the other there is.

santos34
santos34's picture

Different because here there isn't any idea.
In the other there is.

santos34
Guest commenter's picture

Please, is Annie Leibovitz behind the lens... The Best. Good Concept and excelent production.

Guest commenter
Javier Ramírez's picture

Bonita foto, pero no sé si me transmite "experiencia".
El café es más que la taza
Italia es más que Da Vinci.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

postman's picture

Seguro que tienes razón, pero hacer publicidad significa reducir a lo más importante, no?

postman
Activity Score 951
Other
miles's picture

yep to different, da vinci.

miles
Activity Score 306
Graphic Designer
roi zhang's picture

Italy rule, Da Vinci.

roi zhang
Activity Score 132
AD in shanghai
Guest commenter's picture

da vinci, should be a naked man

Guest commenter
Roger Daly's picture

Cliche. End of story.
Regardless if Italians did it.

Roger Daly
Activity Score 355
everartz's picture

Vitruvian woman drinking coffee... whatta mess!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest commenter's picture

wondering , where is the product .. its not the cup for sure, its not the woman, and for sure its not Da Vici ;)

guys, creativity got not limits but please respect "brand character " ( this ad wont ever sell )

Guest commenter
Guest commenter's picture

"done before" "done before", its not the same as adidias ad
i think its cool and fits right in the italian culture da vinci and expresso

Guest commenter
corre's picture

http://japanismo.wordpress.com/

I can't believe some people connected this to the adidas ad.
Strange.

I quite like this ad, and especially the fact that "Lavazza = Italy" message permeates through evey single pixel. I think it only works to their benefit.

corre
Activity Score 196
Barbara M.'s picture

I like it also! And it has nothing to do with the Adidas-Ad! Grafic-Design, and.. I'm a Grafic-Designer, is a work what lives from inspirations, but this is an ad what is very different of that of adidas.

Barbara M.
Tripioso (on Guest Mode)'s picture

we can not say it is done. Tha adidas ad is totally diferent, because it focuses on flexibility, adrenalyne, and action. This one ressembles the human body drawings from Da Vinci.

Tripioso (on Gu...
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