Italian, 1

Agency Network: 
November 2008
Lavazza:  Italian, 1


Print advertisement created by Armando Testa, Italy for Lavazza, within the category: House, Garden.

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Annie Leibovitz
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Amsterdam, The Netherlands's picture

She scares me..

Amsterdam, The ...
Guest commenter's picture

awful photos - a lot of money for nothing
very bad

Guest commenter
john doe's picture

why do you think these are awful?

john doe
Activity Score 1571
Art Director
Crisp One's picture

these are cool, a lil FORCED getting the coffee idea in there though. I think this is the weakest, maybe cuz I dont get the european art history is a lil rough.

Crisp One
Activity Score 2005
Other at New York
miko1aj's picture

shame on you then.
I'm not a fan of Lavazza calnedars but this photo retouching and treatment is absolutely fantastic. This particular picture reminds me of David's manner of painting for example. Great execution. In category of "idea" of course it lacks a lot, but it's not made for "smile in mind" sort of advertising, but rather for creating a mood, a climate.

Activity Score 3086
SeanMartin's picture

Exactly. One might ask "what's the concept" for a Binford Tools calendar.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

meada's picture

She has no belly...

kurtberengeiger's picture

As visual jokes, these work ok. Solid bread & butter work.

Activity Score 7326
huntelaash's picture

Find an idea. Then make an ad.



Javier Ramírez's picture

Lo mismo. Buena y buen arte, pero reducen la experiencia de consumir café a una taza.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

STRTLRS's picture

This sells more undergarments than coffee.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Guest commenter's picture

what's the concept?is her mask the coffee cup? then what?
didn't get it

Guest commenter
dthlb72's picture

This one doesn't goes well compare to the others.

Activity Score 545
Art Director, ADK Malaysia
Guest commenter's picture

ooops someone retouched her belly button away

Guest commenter
corre's picture

not appealing at all.
The model looks quit scary and unattractive, the photo is cold and gloomy (and it's supposed to advertise a HOT cup of strong coffee that opens up our eyes and gives an adrenaline rush). Yeah... no.

Activity Score 196
STRTLRS's picture

There's something very Magritte about her mask.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Guest commenter's picture

i feel that the pictures are to show that lavazza is throughout history - that coffee is our history
the poor quality of each picture is just to show that

Guest commenter
STRTLRS's picture
Activity Score 1601
storytellers. |

I think, therefore... yeah.

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