Monaco / Poland

Campaign
Agency Network: 
Published/Aired: 
May 2011
Latitudes:  Monaco / Poland

Description

Print advertisement created by Lua Branca, Brazil for Latitudes, within the category: Transport.

Caption

Whatever your destination is, go with Latitudes.
We know the world like nobody else.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Marcelo Diniz
Photographer: Alexandre Rielo
Retoucher: Digital
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Highest Rated

Geimima's picture

Observation then execution.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Vingy's picture

Wow is very witty, i don´t know if many people is going to get it because lot of peolpe doný know vey much about other countries flags. Anyway is a smart idea

Vingy
Activity Score 474
Copywriter at Advance
atb2005's picture

Very original indeed. I agree with Vingy though. Monaco's flag is not particularly well known.

update: All previous executions are absolutely hideous.

atb2005
Activity Score 13547
joelapompe's picture
joelapompe
Activity Score 4019
NataliaLima's picture

At least this execution is undeniably better

NataliaLima
Activity Score 1378
SuperAndrew's picture

I agree!

SuperAndrew
Activity Score 103
Art Director
Billybell's picture

Not agree. The DHL ad is a lot more efficience. The execution in the passport is useless and confusing. Sometimes, less is better.

Billybell
Activity Score 371
Art Director
liny_77's picture

Wonderful idea. Simple and smart! Congratulations!

liny_77
Activity Score 206
Creative Director
HellFish's picture

Hey, it's done.

HellFish
Activity Score 185
Copywriter
Boxey's picture

This one's nice. The other two, less so.

Boxey
Activity Score 8875
Melaleuca In-House
Dudu Hillar's picture

This is a copy of the Piece Western Union money transfer – 2005.
http://www.advertolog.com/western-union/print-outdoor/cote-divoire-ire...
Shame...

Dudu Hillar
Activity Score 8
Photographer
Valdir's picture

Shame... Shame...
Copy of Western Union money transfer – 2005
Source : One Show Book 27

Valdir
Activity Score 10
Creative Director
Ed Rapport's picture

I hate copied work... I hate all posers and biters of other folks creative work.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Valdir's picture

true... but is a copy...

Valdir
Activity Score 10
Creative Director
Winged's picture

Its nice..i likes da ideation...

Winged
Activity Score 23
Copywriter at Orion Communications |

namrata

purshotham's picture

Maybe the idea is old. The art-direction also reminds this: http://adsoftheworld.com/media/print/land_rover_defender_passport

purshotham
Activity Score 457
Glut's picture

old idea with a lame execution

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Marcelo Marin's picture

Great copy of a classic piece...
Change the art direction is not to create...

Marcelo Marin
Activity Score 4
Creative Director
Javier Noregar's picture

Is a shame to publish a copy of these.

Javier Noregar
Activity Score 12
Copywriter
Geimima's picture

Observation then execution.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

ace85le's picture

this is not bad but a bit bland.

ace85le
Activity Score 3935
Marketing Manager |

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