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juliangray's picture

I already saw reebook and nike trying to get this "real runers" target. The line needs work at least in english.. using a question to involve the reader is not interesting enough. And the 3rd line twist, having read the reebook and nike ads with the same tone, lacks of impact.

even so i like the visual.

juliangray
Activity Score 987
Art Director
Lol's picture

This line didn't worked out. But the other two are great.
It's really hard to translate things and still get the same impact.

Even so, congratulations to Santa Clara. Great work, awesome art direction.

Lol
Activity Score 127
Copywriter
TRICKY's picture

very Nice art direction indeed out of the Box

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Zemane's picture

"Using a question to involve the reader is not interesting enough."

Oh, no! The power-point guy is coming... Save your lives!

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

juliangray's picture

Power point guy? Are you willing to back it up with something?

If you think that writing a simple minded question is a good headline, well then why do we even have copywriters? Lets go back to the "TIRED?" headlines, and it would be fine with you, after all youll have an easier job.

"Lets just write crappy lines and let the art team work" aint that right?

The main problem wich i stated is that the message itself is weak cause of the overuse by the competition. It lacks of impact, it has been seen before, and the headline does not take it further at all(in fact takes it down a nodge). But if you want to play sarcastic comment writer, getting quotes out of context, go ahead.

juliangray
Activity Score 987
Art Director
credosian's picture

i like the art direction

in fact i love it

somehow--- the copy/idea dosent entice a 'runners' segment though

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

gienel's picture

awesome work good job guys love it

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

everartz's picture

i would have said its perfect... until i saw that the runner is not really running the way he should with the many legs he has.. it needs more oomph..i can say this is 95% perfect.
im welling to fall in love with a brazilian lady so i live there and do the ultra creative work!! :)

---

everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Kateter's picture

nice AD.

Kateter
Activity Score 2029
Copywriter
syamparmi's picture

exelent work

syamparmi
Activity Score 8
Visualizer, hyderabad, india
joeBk's picture

good work

joeBk
Activity Score 85
art Director
capton john's picture

I like the art directon

Think, Act, Invent.

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

Mohammed saeed's picture

good luck

Mohammed saeed
Activity Score 17
HCT
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