Last supper
Description
Mortein. Kills all rats.
Creative Director: Lorena Hola
Art Director: Adolfo Lira
Copywriter: Diego Reyes
Illustrator: Ricardo Salamanca
Photographer: Juan Pablo Montalva
are you a student?
this is not thought-out, first grade student humor...
There have been several brain-bleeding ads uploaded on this site, but I think this has beaten them all. But what beats the sickness-generating prowess of this ad is the first comment.
I was born catholic but am not a practising catholic, yet my sentiments have been hurt for using a visual associated with Jesus.
Also any sane ad professional would out-rightly reject the idea of making any references to any ones religion in their ad.
In conclusion the office of this agency should be burnt down with its creative department in it.
Not a very Christian solution to the problem.
Why is it that people are allowed to make fun of punks, fatties, republicans, gays etc. But not Christians? Why is religion special?
There was no Jesus. There is no god.. Seriously man, get over it.
Religion is so embarrassing. I can't believe it's 2007 and people still believe this deluded, pathetic crap.
Why be hurt? Blasphemy is a victim-less crime..
I can't wait till I can take the piss out of this bullshit in an ad too..
It's time to stand up fellow atheists and speak our minds.
Deluded theists are ruining (literally) the world.
Jesus is a historic figure. Whether he was son of God or not that's a different question. Even if there is no God it still hurts for religious people to dispute him, because they believe in him/her. We don't need to offend them for their beliefs. I'm an atheist myself. I do agree we need to speak our minds, but we need to be understanding.
Replace with roaches and you get a baygone ad.
Read "Mere Christianity" by C.S.Lewis. Bro.
Atheist does not = anarchy or insensitivity...
mara
funny, but its just that the last supper isn't about jesus and the apostols who died, it's about the last supper for jesus only. so that would mean that mortein only kills the mesia of the rats.
the rest can roam around freely preaching his learnings :)
Yea, you hit the nail on the head. I can't understand how this makes any sense to the ones praising the ad.
Effective idea and superr ;)
-------------------
First Cut Is The Deepest...
i gave a comment about the condoms ads that i loved the illustration.. i pull it back! this IS the awsome illustration ..WOW!!!!!!!!
| everartz |
This is going to please the vatican...
Nice illustration, but I agree with microphine's comment. This doesn't work, because you get the feeling that only one rat will die, which is contradictory to the copy (unless it's only a play on the tittle of the painting, which makes it less strong).
Not a 100% convienced by this one ...
Wasn't there only one real rat at the last supper, Judas, or am I wrong on that?
Brilliant illustration.
Doesn't work, for the reasons listed above. Also DEEPLY offensive, could you imagine portraying the prophet Mohammed as a Rat… just wouldn't happen. Why one rule for Christianity and one for other religions? Illustration's nice.
Polemico! En latinoamerica podria ofender a alguien. La idea me gusta!
A muchos diría yo. A mi no particularmente... me gusta tambien.
hat to be a smartass but: i dont think that the concept is wrong. i guess all of the apostles had some of the food right? just in this case the food is poisoned, so theyre all gonna die. just look how nicely the food is arranged in a "rattly" manner.
Ok, all of them have some food.
BUT, as Stigset said,
we "get the feeling that only one rat will die".
And referring to this scene, we're right.
Deeply offensive. Why offend Jesus when there are so many other guys deserving offence?:-)
because we're sick of ben laden and bush ads.
How can you offend someone who doesn't exist?
Childish.. Childish..
I'm so embarrassed by adults with imaginary friends..
nothing special....
Chough is right... Im a muslim and my blood boiled to see those danish cartoons. Similarly, I hate this one that makes mockery of someone (Jesus) revered by millions. But there's a diference. most Christains seem to not mind such things (which I think is very sad) but we muslims cannot bear a word of frivolous humiliation for the prophet. Freedom of expression doesn't mean u say anything to anyone.
CLIO and Cannes LION GOLD......
(my Life Is Design & Design Is my LIFE)
it's a bold approach but does not work as the Last Supper, as was mentioned above, was the last supper for Jesus and Jesus was NOT the rat but JUDAS was the rat...so either you don't know the story and assumed or you really didn't think through this...and it is offensive to even suggest that Jesus could be a rat...sure everyone is entitled to opinion but this is tasteless...and for those who really appreciate this I'm sure you won't be really pleased if you saw any of your gods or prophets (Buddha, Ram, Krishna, Muhammad, Guru Nanak etc) depicted like that...
Very much Done.....! not good idea but Definately Good Execution
The idea's muddled. The only rat there was Judas. So I looked for 15 minutes trying to find the one dead rat, maybe the others were mice. Nope, wasted 15 minutes. I feel unfulfilled, but I should be used to that, I am in advertising.
As already mentioned, this is deeply offensive and doesn't work. Christ was the one who died. And yet everyone in this is a rat, applying that they were all killed by the meal. And this ran in Chile? A deeply Catholic country? Dumb client if they approved this. You want everyone to buy your rat killer, not just those who can chuckle at something most of your audience will consider sacrilege. Irresponsible.
Está Padrísimo wei, que mueran todos menos la virgen de guadalupe!!!!
arriba Mexico
Ohhh my god!!!
bad... very bad.
we'll see? bet not.
this is ill-conceived crap.
and what's so "wow" bout the art direction anyway?
I reckon you're probably right....it'll pick up somewhere. To all the haters, yes, technically it means only one of those rats is going to die, but fuck it's funny.
Thing is, The Last Supper is, like Mona Lisa, a very common and re-engeneered material now. The only way to bring something new is to offer a fresh point of view on the contents and symbols of the painting. It seems to me that Marithe&Girbaud's ad did that (a female persona took the place of "Christ", there was a transcription of values, such as "love" for instance) ; also Leibovizt's work in 1999 on Sopranos (very witty because it seemed to ask "will Tony die eventually ?"). But there is no refreshing here. Yet the idea of some last supper of the rats is a good one, maybe the allusion to the painting should be more remote, a direct/obvious and immediate comparison or parallelism does not work because the painting does not contain values and narrative materiel related to those of the product ans message to convey. A very allusive image would maybe be more effective and witty, with relevance effect.
The ad makes sense in a way in that the rats are having there last super after which they'ld die right? but I guess the conceptualiser is very lucky that it doesn't have to do with the Islamic religion em sure that they would have declaimed jihad and I guess you know what that means, as much as we'ld like to be creative we should be careful not to fish in trouble waters.
this is a very bad ad in a sense of meaning and communicating the key concept.
I don't see how last supper relating to kill all the rat. And even if something like that were explained... ad like this shouldn't have to be explained.
People here are arguing what this ad was trying to communicate. Is it the rat's last meal (last supper is the last meal only for Jesus), is it an allusion that all the people in the painting are dead? I don't think the creator of this ad think that much. So I will just call it a bad concept ad and end it there.
However, as far as attention grabbing, this ad win in that department (and to be fair, that's the most important element of any ad). It helps that the illustration is ridiculously awesome.
-Tung
--good idea is enemy of great idea
Burn in hell Adolfo Lira!!!
But guat güil japen if the joly virllin of nuestra señora sis dis ad?? we are so very mucho relgioso in dis part of de wuorld...
This ad makes NO sense. The story of the last supper is focused on one rat which results in one death. Sure everyone dies sooner or later but that is irrelevant. For all of you that are screaming praises, tell me, how the hell does this make ANY sense? Pathetic thinking involved.
I agree that this is a bad ad, in a way that it abuses the ethical advertising standard (http://www.icharter.org/standards/eas405/) in terms of social responsibility.
I personally think that this ad would not cause so many arguments if the rats weren't depicted as a human (by undressing them) . They could just settled as a group of rats who are having their last supper, and maybe they could be arranged to look like Davinci's The Last Supper in a ratty way. So the audience would get the idea of last supper, without bluntly insulting 2.1 billion people in the world's belief.
that's my constructive opinion, though.
It's very insulting ad. I would rather not even comment on it. Creativity should have a limit sometimes. Comparing jesus to a rat is unacceptable.
Jesus didn't exist.. He's made up.. So who gives a fuck?
Again, I'm embarrassed by adults with imaginary friends..
Delusions...
y porque le dan tanto color canutos culiaos!! jaajaj
esta la raja la grafica! y la idea. eso es , nada mas!
pudranse colisones eclesiasticos!
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