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Agency Network: 
Published/Aired: 
February 2009
Lasik:  Clock
Lasik Print Ad -  Clock

Description

Print advertisement created by Creative Circus, United States for Lasik, within the category: Professional Services.

Caption

Laser eye-correction surgery in 15 minutes.

Advertising School: The Creative Circus, Atlanta, USA
Instructor: Andy Corbett
Art Director: Peter Kehr
Copywriter: Dan Kelly
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Highest Rated

Goblin's picture

very smart! to bad target audience will not see it :D

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Goblin's picture

very smart! to bad target audience will not see it :D

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Crisp One's picture

Yes, good student ad...keep up the good work

Crisp One
Activity Score 2005
Other at New York
Guest's picture

Kinda confusing for me.

Guest
Guest's picture

Does it mean that people remove their glasses for 15 minutes to undergo the surgery (hence they see blurry) and then start seeing clearly?

Guest
Guest's picture

yes

Guest
Guest's picture

...dahhhh, try to look at the instruction book to understand better.

Guest
erin montemurro's picture

well done makes the point clearly (or should I say unclearly)

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

Guest's picture

i got it

Guest
picktokyo's picture

somebody used this idea for 2 hours campus or sumthin. pretty lame tho.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

you're clearly a hack.

Guest
Guest's picture

A huge miss not to blur the twelve as well. If you were to look at the clock without glasses at first and started 00, the 12 would be blurred out too. Good idea, poor execution.

Guest
rebelscum's picture

Agreed that is should have been 12, 1, 2. Otherwise, agree with everyone else: This is rad.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

slowrider's picture

i think it would be better - if the whole part of the aerea (including the frame of the clock) were blurred?

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Maybe change the 'time' - not sure I'd want laser eye surgery just after they're all back from lunch :)

Guest
Guest's picture

it is good ..15 min later you see wordl and watch

Guest
SandMan69's picture

Cool idea and a nice visual. But should the minute hand not be at 3?

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Ed Mintone's picture

yup

Ed Mintone
Activity Score 585
Other
Jet Propulsion Lab's picture

That's what was throwing me off, too.

So, the clock should say 12:15 with the numbers 12, 1 and 2 blurred out. Or would that be too much?

Y'know, I'm trying to visualize it in my head and I kinda now understand why they kept both hands at 12 (although my gut tells me it should still read 12:15)

Damned-if-you-do, damned-if-you-don't kinda situation here.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

good ad sure

Guest
Guest's picture

nice

Guest
Guest's picture

only numbers are blured? what about the miniute lines.
or that's why people should go there to take treatments.
good idea. can improve it.

Guest
krautland's picture

off strategy. time is not the most pressing issue for this consumer.

krautland
Activity Score 3214
Art Director at erm... no calls please.
rebelscum's picture

KRAUTLAND, if the USP is "good eyes in 15 mins" and the USP is the message, then how is this off strategy?

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

krautland's picture

the strategy is the problem. nobody thinks "oh, I just have fifteen minutes, am I gonna be able to get lasik before my interview?" it's about fear, protection and then freedom.

krautland
Activity Score 3214
Art Director at erm... no calls please.
叶颢's picture

BAD AD

叶颢
Activity Score 168
AD
Guest's picture

Laser eye-correction surgery in 3 hours

Guest
Guest's picture

Laser eye-correction surgery in 3 hours

Guest
Guest's picture

great idea.. But as said above, i know feel that the minute hand should be on 3

Guest
Guest's picture

First time i saw it I thought it was 3 hours.

Try the minute hand at 15 minutes, clock at 12.15
Probably works better?
Not sure..

Guest
sunjayv's picture

after the clock strikes 12 and you count 15 the minute hand travels exactly till 3..it's AFTER 12 till THREE. ok on that....only that the whole piece of the clock like a pie should have been blurred....but further the clockwise action denotes future and here as the clock hands stand, it gives the impression that for the next 15 minutes "YOU WILL SEE A BLURED WORLD"...then all will be fine again!!!...wouldn't it have been better if 9 to 11:59 was blurred!?...actually, this clock visual is a sort of difficult to put across the message..i mean this one is bundled up with lot of criticisms as well as appreciations from people who understand creativity, but it's confusing for the layman....the clock represents a "CYCLE"...the hands will come back to the same old position anyway!!..same old blurred experience again in the future!!??

sunjayv
Activity Score 76
freelance graphic artist
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