Agency Network: 
April 2009
Lasar Segall:  Women


Print advertisement created by Ogilvy, Brazil for Lasar Segall, within the category: Recreation, Leisure.


Women and photo manipulation. With one small difference: the women were dressed.
Grete Stern Dreams. Photomontages from the 1940's. At Lasar Segall Museum.

Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Directors: Anselmo Ramos, Rubens Filho
Art Directors: Denis Kakazu, Daniel Scheiner
Copywriter: Hugo Catraio
Photographer: Grete Stern
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Guest's picture

I get it. I think, anyway. Then again, maybe not.

everartz's picture

i dont get it either, but i like the art :)

Activity Score 7613
Art Director |

| everartz |

patUDAY's picture


Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

tirthomitro's picture

somebody save me and explain the concept

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

mrckais's picture

no entiendo

Activity Score 417
Art Director |


Guest's picture

they're talking about an expo of photomanipulations that have women in the picture, and compare it with ads, magazines, or other stuff where you have women with little clothes and tons of photoshop

NatalieM's picture

It takes a few steps to get there, but yes, I understand the social commentary now.

Activity Score 1685
Topolewski |


capton john's picture

I don't get it! Can anybody explain?

capton john
Activity Score 640
Indore |

Think, Act, Invent.

Guest's picture

I like this ad. I love this pics. the message is good for the people who understand and live in the photoshop world, but the diferente people maybe dont undertand it.

If the product in offer, in this case

rachael.jones's picture

Think a planet without women???
nice thought, i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

Activity Score 50
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