Tired Furniture, 3

Agency Network: 
April 2011
Lar Center:  Tired Furniture, 3


Print advertisement created by Moma, Brazil for Lar Center, within the category: Retail Services.


That's your furniture saying:
I'm worn out.

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fábio Baraldi
Copywriter: Rodolfo Sampaio
Illustrator: Sattu
Photographer: Fernando Moussali
Producer: Angola Houghton
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MidasTouch's picture

The pictures are cool.
I like the idea of giving faces to furnitures, I often tell myself this for cars, lol.
It's a pity they could'nt come in with other type of furnitures.

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

bakamono's picture

I like how that thing looks, can't say the same for the rest of the furniture. Maybe if one of its legs was broken, and I am pretty sure this is not the first time someone did the whole face thing.

Activity Score 998

because therefore it is

Glut's picture

what´s so cool about this series? average art, an a weak idea for me.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
bakamono's picture

There is nothing cool but you have to agree it is better than most of the ads people see every day. Easy to follow, everyone gets it and that is what the client wanted I think. This will have no border problems and no language barriers.

Activity Score 998

because therefore it is

morse's picture

This is visually appealing.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CommandZ's picture

This would be much better if they didn't go the lazy route and tell the reader what they're seeing, ie. see & say.

Activity Score 2515
Creative Director
Billoughsby's picture

CommandZ makes a great point. The visual gets a 9 or 10 and is a lot of fun. The copy isn't all it could be.

Activity Score 5154
Art Director |

That's it.

atb2005's picture


Giving this 3 stars just because the copy sucks is unfair. The visuals, as @designaddict pointed out, are fun and memorable. This is refreshingly different in a category that is not particularly interesting.

Activity Score 13547
bhuvneshwar.chd's picture

bulls eye. . . virtuoso

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

jackblack's picture

Animated furniture. Wow, that's new. *cue - sarcasm.

Activity Score 2363
Art Director
adadict's picture

This is a pretty cool visual. Nice retouch too. I agree, the headline should complement the image and not explain it.

Activity Score 49
Art Director
fly's picture

it's cool ,i want to buy

Activity Score 20
Creative Director at shanghai china
charlottebree's picture

Like. Funny, sort of making you feel guilty and it's making you check your own furniture, to see if it's that worn out as well.

Activity Score 84
ace85le's picture

Interesting angle.

Activity Score 3935
Marketing Manager |



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Ed Rapport's picture

see say advertising and the visuals are just rehashes of the other... use another piece of furniture and rewrite the copy... and fire the marketing executive for approving this ad to run...

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
ffffffwhat's picture

The image is nice. The copy is a bit redundant. Perhaps it would fare better with a more activating tone?

Activity Score 261
Art Director
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