Also From This Campaign 3
Description
Print advertisement created by Moma, Brazil for Lar Center, within the category: Retail Services.
That's your furniture saying:
I'm worn out.
Creative Director: Rodolfo Sampaio
Art Director: Fábio Baraldi
Copywriter: Rodolfo Sampaio
Illustrator: Sattu
Photographer: Fernando Moussali
Producer: Angola Houghton
The pictures are cool.
I like the idea of giving faces to furnitures, I often tell myself this for cars, lol.
It's a pity they could'nt come in with other type of furnitures.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
I like how that thing looks, can't say the same for the rest of the furniture. Maybe if one of its legs was broken, and I am pretty sure this is not the first time someone did the whole face thing.
because therefore it is
what´s so cool about this series? average art, an a weak idea for me.
There is nothing cool but you have to agree it is better than most of the ads people see every day. Easy to follow, everyone gets it and that is what the client wanted I think. This will have no border problems and no language barriers.
because therefore it is
This is visually appealing.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
This would be much better if they didn't go the lazy route and tell the reader what they're seeing, ie. see & say.
Simple, fun and memorable. Nicely art directed. Only weakness is that it's the same ad 3 times. Campaign could have been much more with some variety.
CommandZ makes a great point. The visual gets a 9 or 10 and is a lot of fun. The copy isn't all it could be.
That's it.
@CommandZ
Giving this 3 stars just because the copy sucks is unfair. The visuals, as @designaddict pointed out, are fun and memorable. This is refreshingly different in a category that is not particularly interesting.
bulls eye. . . virtuoso
"If you are irritated by every rub, how will you be polished?"
— Rumi
This is a pretty cool visual. Nice retouch too. I agree, the headline should complement the image and not explain it.
Like. Funny, sort of making you feel guilty and it's making you check your own furniture, to see if it's that worn out as well.
Interesting angle.
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see say advertising and the visuals are just rehashes of the other... use another piece of furniture and rewrite the copy... and fire the marketing executive for approving this ad to run...
The image is nice. The copy is a bit redundant. Perhaps it would fare better with a more activating tone?
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