Agency Network: 
Published/Aired: 
April 2010
Lar Center:  Dog
Lar Center Print Ad -  Dog

Description

Print advertisement created by Moma, Brazil for Lar Center, within the category: House, Garden.

Caption

Have a respectable decoration.
Lar Center Decoration Mall

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Photographer: Fabio Bataglia
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atb2005's picture

How can decoration be respectful? Did they mean respectable? I like the visual (and the idea they are trying to convey thru it)

atb2005
Activity Score 13547
rolling.stone's picture

perhaps translation error

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

atb2005's picture

update: The Portuguese version reads “Todo mundo respeita uma casa decorada no lar center”, which translates as “Everybody respects a house decorated in the home center”. Thanks to theinspirationroom for this. Again, it's a wonderful ad, and since it was not intended to be viewed in an English speaking market, I am going to bump my original rating up to 7 or even 8.

atb2005
Activity Score 13547
ivan's picture

The agency correct the mistake. Thanks!

ivan
Creative Director at Ads of the World
mynscl's picture

anyone plz tell me why south americans are so talented in print art?

mynscl
Activity Score 32
Spoonfeederxxx's picture

It should have just been "Respect"...

That's what I think...

Spoonfeederxxx
Activity Score 641
Copywriter
Marlus Lau's picture

Interesting!

The brazilians took the day off to send works.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
capywriter's picture

ok, just an awkward headline, but that might be a translation error... still, check those things before you post them...

capywriter
Activity Score 5513
Copywriter at Freelance
no_user's picture

Nice ad.

no_user
Activity Score 125
L. Wiesen's picture

needs a backtranslation... lovely visual...

L. Wiesen
Activity Score 1340
Copywriter
andyStock's picture

Considering atb2005's translation, this is very nice work.

andyStock
Activity Score 666
Hibon's picture

Nice idea.

Hibon
Activity Score 3734

Simple ideas are the best !

dreadboy's picture

I bump 10. Just like that. My 2 cents: Elegant deco asks respect.

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Ahmed Bahaa's picture

nice
lol

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Guest's picture

if your house was tidy you would not want to respect her decoration and keeps it flawless?? the idea is very well represented.
lyout propaganda is not what matters but rather the idea ...

Guest
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