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Agency Network: 
Published/Aired: 
November 2010
Land Rover:  Tools
Land Rover Print Ad -  Tools

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Caption

Defender. The best tool for the job.

Advertising Agency: RKCR/Y&R, UK
Copywriter: Adrian Lim
Art director: Steve Williams
Planner: Richard Cordiner
Media Agency: Mindshare
Photographer: Andy Green
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Guest's picture

true

Guest
arnwald's picture

Nice job!

arnwald
Activity Score 52
Forabord, Barcelona
Guest's picture

really...so done...way to vote for you own ad. I mean its not bad...just seen this sort of first thought

Guest
ksolli's picture

This must be inspired by Hans Hansen? Great approach. I like it a lot!

ksolli
Activity Score 23
Photographer
gonndo's picture

Great insight!!!!!!!!!!!!!!

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

CuriousPencil's picture

Works, I guess. But this doesn't inspire me at all.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

who cares if it inspires you.

btw, it's a great ad.

Guest
CuriousPencil's picture

Well I care, for one. Kind of the reason to come to this site, really, 'Guest'.

CuriousPencil
Activity Score 4225
Copywriter
LeroyChristian's picture

i dont get this

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Cheerriiee's picture

Good idea!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Strong, clear message. Doesn't get any better than that.

Guest
Guest's picture

Más malo que la chucha...

Guest
Guest's picture

Too bad someone made them add the copy line for the stupid people. And, LeroyChristian, if you don't get it after seeing the copy line at the bottom, you're a moron.

Guest
Guest's picture

You do realize that the art director probably just evolve that visual idea straight from the copy made by the copy writer?

The logic in creating ads is you start with your written message first before you visualize it. That's the reason the first ad men are writers.

Guest
Guest's picture

That's a rather backward and formulaic way of looking at the creative process don't you think so? Great ideas, visuals and copy come from both Art Directors and Copywriters. Because both are admen.

And to say that Art Directors are some mindless, subservient creatures waiting for the conceptual bone to thrown their way, does a great disservice to our industry that's plagued by stifling egomaniac fools

like yourself. How do you know that the idea, the visual as well as the tag didn't originate with the Art Director? You don't. End of discussion.

Guest
Guest's picture

very nice!

Guest
pol27's picture

Nice one.

pol27
Activity Score 40
Copywriter at Alice
Billoughsby's picture

It's actually quaint. Not saying that makes it bad or good.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

"Quaint" is a byword for damnation by faint praise Billoughsby, and I think that's right on the mark - a passively neutral ad.

CuriousPencil
Activity Score 4225
Copywriter
LeeHarvey's picture

I'll go along with the both of you.

LeeHarvey
Activity Score 3045
Creative Director
morse's picture

Superb idea and execution.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

great

Guest
New Nice and Fun's picture

Great insight, great execution.

But isn't the Defender much bigger in reality??

New Nice and Fun
Activity Score 377
Guest's picture

Realy doesn't make sens, the black shadows instead of tools, i didn't get the idea at all, when i read the line, i guess what should the visual say but it doesn't work for me.

Guest
dadada's picture

Realy doesn't make sens, the black shadows instead of tools, i didn't get the idea at all, when i read the line, i guess what should the visual say but it doesn't work for me.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

New Nice and Fun's picture

That's a Tool Shadow board : It's very common and useful to remember where to put the tools

http://www.rcengltd.com/shadowboard%20inside.JPG

New Nice and Fun
Activity Score 377
Diplodokus's picture

Nice!

Diplodokus
Activity Score 1821
Creative Director at J. Walter Thompson Amsterdam
Guest's picture

Amazing! I love this!

--
DT.
Miami, Florida | Nassau, Bahamas

Guest
daloprete's picture

great idea, nice art

daloprete
Activity Score 50
Creative Director
Guest's picture

you need that many tools to fix this land rover

Guest
gallery's picture
gallery
Activity Score 6
TiltedChairCreative's picture

Eh, I've seen something similar with an old Toyota Matrix ad posturing as a Swiss army knife. It's a cool picture.

TiltedChairCreative
Activity Score 513
Guest's picture

great ad

Guest
Guest's picture

creo que Land Rover merece algo mejor que este anuncio horrible. no funciona, no llega, y hasta está mal ejecutado. realmente no entiendo algunos comentarios que son durísimos con otros anuncios y demasiado complacientes con éste. es que acaso es de Y&R y por eso nadie lo critica? no sé que es peor: si el aviso o la credibilidad de los comentaristas.

Guest
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